The special event "HAPPY DAY at BEAMS SHIZUOKA" will be held on Saturday, October 11th and Sunday, October 12th!
2025.09.26

BEAMS is based in stores all over the country and is a limited-time event called "HAPPY DAY" where they connect with local residents through "things" and "experiences" by getting close to the lifestyles of the towns they live in.
To show our appreciation for your continued patronage, we will be holding a two-day special event, "HAPPY DAY at BEAMS SHIZUOKA," on Saturday, October 11th and Sunday, October 12th.
During the event, we will be offering a variety of content to allow you to enjoy the unique charms of Shizuoka and interact with others at three stores: "BEAMS Shizuoka," "BEAMING LIFE STORE by BEAMS Shin-Shizuoka Cenova Store," and "BEAMS GOLF Shin-Shizuoka Cenova Store," as well as the Shin-Shizuoka Cenova Keyaki-dori Entrance event space. The theme is "Two days to connect more with BEAMS in Shizuoka."
We have prepared content that will allow you to connect with the local community, interact with staff, and discover your own unique style.
Contents
Contents
Stamp rally and lottery
A stamp rally will be held where you can visit three stores, collect stamps and receive a novelty item.
In addition, a "Garapon Raffle" will be held for customers who spend over 10,000 yen (tax included) at each store, where they can win gift cards, tote bags, and more.
*Receipts during the period can be combined.
*Prizes are limited. It will end as soon as it runs out.
*The lottery will be limited to once per person.
Adult talk event
The YouTube content "Adult Streaming," where Takahashi BEAMS BEAMS, a veteran staff member with a wealth of knowledge and many fans, and Saito from BEAMS Futakotamagawa, one of the few to hold the title of Service Master, deliver information about dress clothing, will be delivered in real time as an "Adult Talk Event." As a special edition, an adult talk event exclusive to BEAMS Shizuoka will be held with Nishiguchi, director BEAMS F
*Styling services will be available the following day, Sunday, October 12th.
*Please contact the store for reservations.

Shuhei Nishiguchi (Director of BEAMS F)

Hideki Takahashi (BEAMS Ginza)

Tomoya Saito (BEAMS Futako Tamagawa)
- Holding store
- BEAMS Shizuoka
- Date and time
- Saturday, October 11, 2025, 16:00-17:00
Traveling Harabo -BOY'S COOP-
BEAMS BOY buyers Kato and Shimotsuma, project manager Masuko, and Tsukamoto from BEAMS BOY Harajuku visited the store.
We will be offering special items that are usually only available at BEAMS BOY Harajuku. In addition, we will be offering a stamp service to those who purchase BEAMS BOY products during the period.

Mayu Kato (BEAMS BOY buyer)

Chiori Shimotsuma (BEAMS BOY buyer)

Rinako Tsukamoto (BEAMS BOY Harajuku)

Yuichiro Masuko (Product Manager)
- Holding store
- BEAMS Shizuoka
- Date and time
- October 11th (Sat) and 12th (Sun), 2025
< mmts > POP UP SHOP
mmts (mmts), a collaboration between Shokotan Nakagawa and BEAMS, offers a wide selection of new autumn/winter clothing and accessories inspired by Shokotan's personality, lifestyle, and beloved cat.
Click here for details
- Holding store
- BEAMS Shizuoka
- Date and time
- October 3, 2025 (Friday) - October 13, 2025 (Monday/Holiday)
Make cotton bags and T-shirts with stencils and stamps
You can create your own special piece by adding stencils and stamps of letters and other designs to plain T-shirts and cotton bags made from recycled materials, and even customizing them with a tin badge.
* Customers who spend a total of 20,000 yen (tax included) or more at all BEAMS stores can participate for free.
* Advance reservations are possible. Please contact our staff for details.
- Holding store
- B:MING LIFE STORE by BEAMS Shin-Shizuoka Cenova
- Date and time
- October 11th (Sat) and 12th (Sun) 2025 11:00-17:00
- Entry fee
- 550 yen (tax included)

BEAMS GOLF Putting Golf Challenge
Follow BEAMS GOLF Shizuoka on Instagram and take on the challenge three times!
If you succeed even once, you will receive an original marker as a gift.
- Venue
- BEAMS Shizuoka Yoko Marche
- "BEAMS Shizuoka Yoko Marche" -
The Marche will be held in the "Yoko" section of BEAMS Shizuoka. As a token of appreciation to the customers who regularly use BEAMS and as a new form of fan service, local shops recommended by staff will be setting up stalls on a daily basis, promoting the unique charms of Shizuoka.
List of exhibitors at "BEAMS Shizuoka Yoko Marche"
Opening on Saturday, October 11th
Opening on Saturday, October 11th
Baked sweets Koganeiro
Based on the theme of "Eat, be beautiful and healthy," we offer baked goods that are dairy-free and egg-free (with some exceptions). We use as few additives and preservatives as possible and use whole wheat flour for everything. Our baked goods are nutritious, satisfying and healthy.
Instagram: @coganeiro
Gelatuti
Gelatutti is a gelato shop that uses ingredients from Shizuoka Prefecture and carefully prepares each and every one of its products without adding any unnecessary ingredients. In addition to enjoying the flavors of the seasons, the shop is also popular for its gelato that you can share with your dog, and limited-edition paninis and sandwiches.
Instagram: @gelatutti
Daikokuya Confectionery Shop
Located in Oiwa, Aoi Ward, Shizuoka City, this Japanese confectionery shop has been in business for 80 years. They use no preservatives or additives and each product is handmade using traditional methods. They offer Japanese sweets that fit into your everyday life, with friendly prices and a friendly atmosphere.
Instagram: @daikoku23
Opening on Sunday, October 12th
Opening on Sunday, October 12th
Ebony
This coffee shop is located on the second floor of a multi-tenant building on the outskirts of town. Enjoy deep, rich coffee brewed using the traditional Nel drip method. Spend a relaxing time in this calm space.
Official website: @ebony.jp
Ramen Young
Opened in Mishima City, Shizuoka Prefecture in 2017. Based on the format of a local ramen shop, it is a place where you can freely challenge yourself to express yourself according to your mood at the time.
With "delicious, happy, and kind" in mind, I want to do fun things without forcing myself.
*This Marche will not be selling ramen, but will only be selling original goods.
@young_mishima
CAT & BAKES 9456
CAT&BAKES9456 is a bakery with the theme of "bread, sweets, and cats" that opened in Takajo, Aoi Ward, Shizuoka City in 2022.
Like the American idiom "Like the cat that got the cream," we bring you small moments of happiness and satisfaction through our cute and delicious bread and baked goods. @catandbakes9456
BAKE Kocori
BAKE Kocori is a baked goods specialty store in Kambara, Shimizu Ward. We are waiting for you with our carefully baked sweets, each one based on the theme of "simple but delicious."
@bake.kocori
- Event period
- October 11th (Sat) and 12th (Sun) 2025 10:00-20:00
- Holding store
- BEAMS Shizuoka, B:MING LIFE STORE by BEAMS Shin-Shizuoka Cenova Store, BEAMS GOLF Shizuoka, Shin-Shizuoka Cenova Keyaki Street Exit