A pop-up event for the MIZUNO Monogram M collection, featuring a reproduction of the 1980s logo, will be held at BEAMS GOLF Yurakucho.

2026.01.16

The Monogram M Collection is a new apparel series being launched globally by sports manufacturer MIZUNO, incorporating the Monogram M corporate mark used in the 1980s into its design.
We will be holding a pop-up event at BEAMS GOLF Yurakucho starting Friday, January 30th.
This series is directed by NEW VINTAGE GOLF, a brand that develops golf-themed lifestyle wear that incorporates the beloved designs and details of American vintage wear for everyday use. Inspired by the "Monogram M" that debuted in the 1980s as the corporate mark and was used on many Mizuno golf products, including caddy bags, the series revisits the roots of the brand that led the golf scene at the time and was born from the desire to re-offer to golfers a style that reflects modern fashion and culture. This unique series combines the essence of vintage with a modern style.
The collection includes polo shirts, swing tops, and crew neck knitwear in a classic monochrome silhouette, as well as a wide range of accessories to complete your outfit. Also available are classic hunting caps and flat-brim caps, gloves with hook-and-loop fasteners, and iconic round bags, all essential items for golf.
Additionally, during this period, customers who spend over ¥10,000 (excluding tax) including MIZUNO products will receive a limited number of key rings and stickers created to coincide with the collection launch.
This is a must-see pop-up for golf enthusiasts, so please take this opportunity to visit.

Event period
From Friday, January 30, 2026
Holding store
BEAMS GOLF Yurakucho

NEW VINTAGE GOLF

『GOLF is Culture, GOLF is Fashion.』
A "new" vintage born from golf culture. The various vintage archives of golf, a special culture steeped in history, are updated into "fashion" through a modern filter. NEW VINTAGE GOLF offers a "new vintage" born from golf culture, allowing people to enjoy the sport of golf, a sport where fashion can be freely enjoyed, in any situation.
https://www.newvintagegolf.jp