Release and tasting of “Iichiko x BEAMS JAPAN” limited collaboration goods
2018.02.14
A joint event “Iichiko x BEAMS JAPAN” was held between Oita Prefecture-based Sanwa Shurui Co., Ltd. and BEAMS JAPAN. In addition to selling limited "Iichiko" products and collaboration goods, we will also hold a tasting event.
Collaboration goods include T-shirts and tote bags with the “Shinjuku Sunburn” motif by Hiroshi Nagai, as well as T-shirts designed by Kats Mitsida and Hiroshi Iguchi. We also have T-shirts and caps with the "Iichiko" logo motif designed by < TOKYO CULTUART by BEAMS >.
We also hold free tastings every Friday. In addition, on the first day of the event, March 7th (Wednesday), and on Saturdays and holidays during the event, you can try cocktails made using “Iichiko Super” prepared by bartenders for free. Please take this opportunity to experience the new charm and fun of Iichiko.
collaboration goods
T-shirt Hiroshi Nagai ¥4,320 (tax included) / Tote bag ¥2,700 Hiroshi Nagai (tax included) / Iichiko Cup ¥216 (tax included) / Long sleeve T-shirt ¥5,400 (tax included)
“Shinjuku Napoleon” sticker *Limited quantity will be given to those who purchase collaboration goods.
Cap ¥4,104 (tax included) / T-shirt ¥4,320 (tax included)
T-shirt Hiroshi Iguchi ¥4,320 (tax included) / T-shirt Kats Mitsui ¥4,320 (tax included)
Iichiko Super ¥1,944 (tax included)
Iichiko 300ml bottle (commonly known as Person) ¥972 (tax included)
Sales regulations
・Iichiko 300ml bottle (commonly known as Person) ¥972 (tax included)
Only one of the above two items can be purchased per person.
*At Iichiko Super, you can only purchase one of the three colors.
*Sales regulations may change depending on customer feedback.
- Event period
- March 7th (Wednesday) – April 3rd (Tuesday), 2018
- Holding store
- BEAMS JAPAN 1F (Shinjuku)
*Limited items will be sold at BEAMS Oita from March 7th (Wednesday) to March 18th (Sunday).
“Iichiko” tasting event
- event date
- Every Friday during the event period
- time
- 17：00〜20：00
“Iichiko Super” Cocktail Tasting Event
- Schedule
- The first day of the event is March 7th (Wednesday) and Saturdays, Sundays, and holidays during the event period.
*Cocktail types change weekly.
- time
- 15：00〜19：30
Isetan Shinjuku store main building 2nd floor = The Stand
In conjunction with this event, from March 7th (Wednesday) to March 20th (Tuesday), three types of “Iichiko” special sours will be added to the menu at The Stand on the 2nd floor of the main building of Isetan Shinjuku store, and the store will also be offering special sours. It is decorated with "Iichiko x BEAMS JAPAN" specifications.
menu
Shinjuku Sanchome Lemon Sour ~Iichiko Special~ ¥681 (tax included)
Salted Sakura Sour ~Ichiko Flask~ ¥756 (tax included)
Not red tomato sour ~Hida whole koji~ ¥756 (tax included)
*Those who order the special sour will receive a “Shinjuku no Napoleon” coaster.