BEAMS supports the LGBTQ* community and supports Tokyo Rainbow Pride, which celebrates diverse individuality.

Various events are held with the aim of creating a society where each individual can pursue happiness in their own way, without being exposed to discrimination or prejudice, regardless of their sexual orientation or gender identity (SOGI). In support of "Tokyo Rainbow Pride", BEAMS will provide T-shirts to be worn by event management staff this year as well as last year. Can badges featuring BEAMS rainbow logo will be sold at the official booth of the Pride Festival, which will be held at Yoyogi Park in Tokyo for two days, May 5th (Saturday) and May 6th (Sunday).

Can Badge Set Sold only at the Pride Festival venue official booth 500 yen (tax included, set sales only, ends when sold out)

Furthermore, during Pride Week from April 28th (Saturday) to May 6th (Sunday), five BEAMS stores in Sapporo, Shibuya, Futakotamagawa, Kobe, and Fukuoka will be offering rainbow-colored < wakami ( Wakami)> bracelets are on sale. Sapporo City in Hokkaido, Shibuya Ward and Setagaya Ward in Tokyo, Takarazuka City in Hyogo Prefecture, and Fukuoka City are leading the transformation of Japanese society by introducing systems and ordinances that aim for equality regarding diversity in sexual orientation and gender identity. To express our support for Fukuoka City, we will be selling these at BEAMS stores in each region or nearby. This limited edition item is a special Special order of the popular bracelet set from wakami, a fair trade accessory brand from Guatemala in South America, in rainbow colors to celebrate Pride Week.

Additionally, as a first-of-its-kind initiative, the top logo of BEAMS OFFICIAL WEBSITE will be replaced with a rainbow logo for nine days during Pride Week.

BEAMS supports the LGBTQ community, aiming for a society where people with various differences, including sexual minorities, can play an active role without being discriminated against.