BEAMS SALON is a project that offers the joy of dressing up not only for formal occasions but also in everyday life. Dresses, accessories, bags and shoes from BEAMS 's extensive lineup will be re-edited and total coordination including hair and makeup will be posted on social media. Aimed at women who enjoy fashion in their own way, the campaign proposes a variety of styles that are not bound by the fixed idea that "dressing up = formal," inspiring a more free and shining mind.