Pre-orders now open! Editor Asami Tsubota × woadblue × Demi-Luxe BEAMS

Demi-Luxe BEAMS values high-quality, basic items while proposing Demi-Luxe BEAMS mood, has started taking pre-orders from Friday, January 10th for a triple collaboration with Asami Tsubota, a popular fashion editor for women's magazines who is a leader in the relaxed adult style, and woadblue, which is proposing new standards by pursuing a "challenge to blue" with the concepts of elegance, effortlessness, and new classics while preserving the traditions of denim that have been cultivated over a long history.