![[BEAMS 45th Classic Logo Products]](http://cdn.beams.co.jp/img/tag/1/top_classic_logo_21fw_beams.png){kind=logo}
[BEAMS 45th Classic Logo Products]
BEAMS celebrates its 45th anniversary this year. We started as a small shop of about 20,000 square meters in the corner of a building in Harajuku, Tokyo.
As the times change, BEAMS logo also changes its shape and evolves.
To commemorate the 45th anniversary of our founding, we have specially reproduced the original BEAMS logo "American Life Shop BEAMS", which was displayed at the store when it was founded in the 1970s and was only used for a few years. I applied it to various items.
As the times change, BEAMS logo also changes its shape and evolves.
To commemorate the 45th anniversary of our founding, we have specially reproduced the original BEAMS logo "American Life Shop BEAMS", which was displayed at the store when it was founded in the 1970s and was only used for a few years. I applied it to various items.