Twenty-five years ago in 1998, the first BEAMS BOY shop opened in Harajuku.
The concept is simple. As expressed in the name, BEAMS BOY was created for boyish girls attracted to men’s clothing who want to blend it into their look.

What is it about essential men’s clothing that we are drawn to?
It’s the deep-rooted heritage.
Clothing with a well-defined genealogy carries a story in the enduring details and evokes a warmth produced from its unique fortitude and continuing embrace.
More particularly, those clothes were created for a specific purpose and continue to pass on their folklore along with meticulous craftsmanship.
And, we want to walk along our journey amidst those clothes.
That is our creed.

We have created our own unparalleled value in five core categories spanning heavy-duty items for work, military and sports that have always been dearly loved ever since their creation in addition to the Ivy League and Preppy looks exemplifying the American traditional style.
These five categories are the core of what it means to be BEAMS BOY.

Knowing where someone or something originally comes from, the roots planted before the heritage that we see, is part of the fun of the fashion story.
Moreover, with a knowledge of that background, we then produce our own arrangements.
Our hope here is to pen a bible of sorts for crafting your own style, a style that is encompassed by that heritage and focus.

If you see something that piques your interest, open to that page and discover.
The more we learn about heritage, the story behind an article of clothing, the fonder we become of it.
The coordinates that we find are a delightful joy.
“THE INDEX: BOY” is a stylebook that brings you a behind the scenes look at this history for a better understanding of BEAMS BOY clothes.