＜BEAMS＞, Japan’s lifestyle retailer who has pioneered the country’s fashion scene since its beginning in 1976, is presenting in Paris its latest development, "BEAMS JAPAN". A careful curation of contemporary fashion and lifestyle products will be available to see and buy at the Atelier Blancs Manteaux in the Marais district during and after the Paris Menswear Fashion Week.

After 40 years of searching the world over for the best and freshest to introduce to Japan, ＜BEAMS＞ now turns around to introduce that of Japan to the world. This is the concept of "BEAMS JAPAN" which recently opened in Shinjuku, Tokyo. "BEAMS JAPAN" pop-up store in Paris will be its first showing outside of Tokyo, scheduled to go on for 12 days from June 21.

The Paris pop-up will carry a selection of the most popular products from "BEAMS JAPAN", including the ＜BEAMS＞ Made in Japan line which was presented at the London Collections Men in January this year, along with men’s and women’s clothing and lifestyle products that represent modern Japanese taste and fine Japanese craftsmanship. The event will be held in conjunction with "Pen PARIS", the French language edition of Japan’s art and culture publication "Pen".