Wrangler

The Hudson Overall Company was started by CC Hudson in 1904 in Greensboro, North Carolina. In 1945, they hired Hollywood Western costume designer Benjamin Lichten stein to create the world's first designer denim. It brought fashion to denim, which at the time was just work wear, and received tremendous support from cowboys and rodeo riders. Currently, it is famous as one of the three major denim brands in America.