The brand name originates from a coined word that is a combination of “SECOND HAND” and “LABOR ATORY.” We offer general goods inspired by souvenir shops found in American cities. Since the brand's founding in 2011, homeware and miscellaneous goods that are produced domestically and give off an American feel have become popular, with a focus on the iconic rug. The wide variety of products that are handmade by factories and craftsmen with outstanding technology in Japan is attracting attention from overseas as well.