This powerful and auspicious T-shirt brings to life the "hige moji" (hige characters) that are rooted in Edo period sign culture. Specially commissioned by lettering expert Kohei Kamihoriuchi, the character was designed to convey even more auspicious meaning: "great satisfaction" rather than "satisfaction," and "great victory" rather than "victory."

■About Hige-moji
Hige moji is a uniquely Japanese character culture that expresses wishes such as "prosperity in business," "good health," and "prayer for attracting customers." By making the "hige" at the end of the line an odd or prime number, it is believed to bring good luck, such as "continuity" and "unbreakable," and its traditional decorativeness is appealing, visualizing the power behind the words.

■ Design
The bold, bearded calligraphy of "Great Victory" is printed on the back. This special piece is meant to wish you great victories in all situations, from small daily challenges to big goals. The front side is written in the old kana style "Beams Japan" rather than "BEAMS Japan." This unique design combines the traditional feel and wit of bearded calligraphy.

■Care method
Washable
(Please see the quality label on the product for details)

*About BEAMS JAPAN original wrapping service