JTB and BEAMS collaborative project JTBeams “Hokkaido you’ll want to visit 2nd edition”

"BEAMS JAPAN" will be holding the 4th event "JTBeams," a collaborative project between JTB and BEAMS, from April 24th (Wednesday) to May 21st (Tuesday). It will be held.
For this event, six BEAMS staff members will select a trip to the Hokkaido area from JTB's ``Enjoy Series,'' a travel product with an activity plan. We have a diverse team of people with different perspectives, including staff who are passionate about outdoor activities such as mountain climbing and camping, staff who love marine sports and the ocean such as surfing and scuba diving, and staff who love animals and own five species of pets, including flying squirrels and hedgehogs. We focus on the charms of Hokkaido and suggest ways to enjoy your trip with activities.
During this period, selectors' favorite items will be on display at BEAMS JAPAN store, and a special website will also offer suggestions on how to enjoy a trip with activities from each person's perspective.

"JTBeams" was started in April 2017 as a project that aims to combine the strengths of JTB and BEAMS to create a community that enjoys Japan and lead to regional revitalization.
So far, we have picked up Amakusa and Munakata in Kyushu, and last year we have picked up Hokkaido. This is the second event focusing on Hokkaido, and the fourth event for ``JTBeam''.