Introducing the < BEAMS JAPAN > limited denim bag from Kobe's leading children's clothing manufacturer familiar!

The denim school bag from Familiar, Kobe's leading baby and familiar-related brand, is said to be a nostalgic item that girls have always dreamed of, and for women from Kobe, it is inseparable from their memories. Masu. The < BEAMS JAPAN > limited edition of the denim bag will be released.

This time, we mainly designed the ox, which is the 2021 zodiac sign. A dairy cow appears in the center, and the year name "2021" is written on the milk tank. In addition, BEAMS' corporate color orange is used as an accent color on the bear's hat, the roof of the shed, and the dairy cow's cowbell parts to create a gorgeous impression. Another key point is that the “B” for BEAMS and the “f” for familiar are hidden in the cow pattern. While maintaining its original cuteness, it has been created with a special design that is only available in this product.

< BEAMS JAPAN > Pre-orders will start from November 27th (Friday) at each store and BEAMS official online shop, and sales will start from January 2nd, 2021 (Saturday).
Don't miss this opportunity!
As the planned number has been reached, there will be no sales on Saturday, January 2, 2021 at either stores or online shops.

familiar × BEAMS JAPAN

DENIM BAG

Price: ¥20,000 (+tax)
Color：BLUE
*Limited production of 300 pieces