Hat brand <Athena New York> holds color order fair for popular models!

2021.02.16

Athena New York was born in New York by hat designer Yuko Ota. Hats that combine feminine elegance and originality attract many women. We will be holding a color order event for "Risako," a popular model from the same brand that is characterized by its large and elegant ribbon.

At this order session, you can choose your favorite color from a wide variety of colors: 3 body colors and 10 ribbon colors. Additionally, one of the body colors is available as a special color for this order session. Additionally, as a novelty, you will receive a scrunchie in the same color as the ribbon of your choice.

Please look forward to this opportunity to find a special hat just for you.

*Due to the influence of the new coronavirus, business days and hours may change. Please contact each store.
Event period
February 26, 2021 (Friday) – March 4, 2021 (Thursday)
Holding store
ビームス ハウス 丸の内、ビームス ハウス 名古屋
Event period
March 9th (Tuesday) – March 14th (Sunday), 2021
Holding store
ビームス ハウス なんば、ビームス 博多
Event period
March 20, 2021 (Sat) - March 28, 2021 (Sun)
Holding store
ビームス ハウス 六本木、デミルクス ビームス 新宿
Event period
March 9th (Tuesday) – March 28th (Sunday), 2021
Holding store
BEAMS official online shop