“BEAMS EYE on AOMORI” will be held to spread the charm of Aomori!

BEAMS JAPAN, which promotes the charms of Japan, has planned and developed approximately 60 types of products in collaboration with Aomori Prefecture and Hirosaki City.
It will be unveiled and sold at the special project "BEAMS EYE on AOMORI" to be held at "BEAMS JAPAN" in Shinjuku from February 10th (Wednesday).

Aomori Prefecture, located at the northernmost tip of Honshu, boasts one of the highest agricultural and fishing production levels in Japan. Blessed with beautiful and majestic nature such as Lake Towada, Mt. Hakkoda, and Hotsugaura on the Shimokita Peninsula, the Shirakami Mountain Range was the first in Japan to be registered as a World Natural Heritage Site.
This time, we collaborated with nine companies and organizations in Aomori Prefecture and Hirosaki City, Aomori Prefecture to develop a product packed with the charms of Aomori. Experience the nature, tradition, and culture that Aomori fosters through new Tsugaru lacquered tableware and accessories, apple cider, tote bags designed with Nebuta Festival costumes, beech lifestyle items, and foods made from the rich nature. A wide range of lineups.

This event is a collaboration between Aomori Prefecture, Hirosaki City, and < BEAMS JAPAN >, and was developed over time with the people of Aomori. Please pick it up and feel the charm of Aomori, which is rich in nature.