BEAMS JAPAN, a project that promotes the charms of Japan, will introduce famous products from each prefecture at 12 stores nationwide starting July 1st (Thursday).
2021.06.24
From July 1 (Thursday), in addition to the three BEAMS JAPAN stores, seven BEAMS stores nationwide, and the limited-time opening of "BEAMS JAPAN Ise" and "BEAMS JAPAN Miyajima" stores, 12 stores will be introducing the charms of Japan under the title "Appare, Nippon‼".
We will be opening stores for a limited time at Japan's leading tourist attractions ``Ise'' and BEAMS JAPAN `Miyajima'' and will be releasing a book `` BEAMS JAPAN Recommendations'' that introduces famous products from all over Japan.
``Appare, Japan!! ” What is
BEAMS JAPAN is a project that curates content in a wide range of categories with Japan as the keyword. We continue to communicate the various charms of Japan both domestically and internationally.
The products that we have planned and sold over the five years since the project's inception will be delivered to people across the country in stores and in books under the title "Appare, Nippon!"
BEAMS JAPAN will hold its first pop-up store in Japan at seven BEAMS stores in various regions of Japan.
We also opened limited-time stores in Miyajima, Hatsukaichi City, Hiroshima Prefecture, and Ise, Mie Prefecture, which are two of Japan's leading tourist destinations, offering regular products and limited edition products rooted in each region.
The book ``Recommendation of Special Items'', which will be released in advance on July 1st, not only explains the products of the 47 prefectures that < BEAMS JAPAN > focused on, but also includes stories related to the production background, the history and regional characteristics of the places where they were made, and the planning. It is a record of the famous items he encountered during his travels throughout Japan, including many stories about.
*Scheduled to be released at general bookstores starting July 19th (Monday).
NOVELTY
During the “Appare, Nippon!!” event period, you will receive a novelty gift according to the purchase amount!
▶If you purchase over 1,100 yen (tax included), you will receive a BEAMS JAPAN original paper fan.
▶Purchase over 3,300 yen (tax included) and receive the above paper fan and Masuya “Ninja BEAMS JAPAN” rice ball rice cracker
*The prize will end as soon as it runs out.
*There are no special purchase benefits available only at BEAMS JAPAN Ise.
The book `` BEAMS JAPAN Recommendations'', which introduces famous products from all over Japan, will go on sale in advance at BEAMS from July 1st (Thursday).
Shuji Suzuki, director of < BEAMS JAPAN >, a company that promotes the charms of Japan both domestically and internationally, has traveled to various people and production areas throughout Japan over the past five years since the launch of BEAMS Japan, and has assembled an impressive selection of products.
The book ``Recommendation of BEAMS JAPAN Specialty Items'', which introduces the most memorable and memorable items from each prefecture, will be on sale at BEAMS from July 1st (Thursday).
“BEAMS JAPAN Recommendation of famous products”
List price: ¥2,200 (tax included)
Format: 46-size variant 216 pages
Release date: Thursday, July 1, 2021
*Pre-sale at BEAMS stores (scheduled to be released at general bookstores starting July 19th (Monday))
Author: Shuji Suzuki (BEAMS Co., Ltd.)
Editing: Takahiro Shibata (kichi)
Book design: Shogo Kosakai, Takuto Mashita (Siun)
Photo: Keiji Yamaguchi
Publisher: BEAMS Co., Ltd.
Planning and production: Space Shower Network Co., Ltd.
Publisher: Two Virgins Co., Ltd.
"BEAMS JAPAN (Shinjuku)", which has famous products from 47 prefectures listed in "Recommended BEAMS JAPAN Products", will be reproduced in 4K3D.
- *Due to the influence of the new coronavirus, business days and hours may change. Please contact each store.
- Event period ①
- July 1st (Thursday) - August 9th (Monday/Holiday), 2021
- Holding store
- BEAMS JAPAN (Shinjuku)
BEAMS JAPAN Shibuya
BEAMS JAPAN Kyoto
BEAMS Niigata
BEAMS Sendai
BEAMS Nagoya
BEAMS Kobe
BEAMS Hakata
- Event period ②
- July 1st (Thursday) - July 18th (Sunday), 2021
- Holding store
- BEAMS Sapporo Stellar Place
- Event period ③
- July 1st (Thursday) - July 14th (Wednesday), 2021
- Holding store
- BEAMS Street Umeda
POP-UP STORE
BEAMS JAPAN Ise
Business period: July 1, 2021 (Thursday) - August 31, 2021 (Tuesday)
Business hours: 9:30-17:00
Address: Inside Ajishokan, Okage Yokocho, 52 Uji-Nakanokiricho, Ise City, Mie Prefecture, 516-0025
TEL: 0596-23-8821
*This store is not eligible for BEAMS CLUB points.
SPECIAL ITEM
Akatarou Tenugui is now on sale as a collaboration item between Mie Prefecture's famous "Akafuku" and BEAMS JAPAN!
“BEAMS JAPAN Ise” limited T-shirt
Size：S, M, L, XL
Price: ¥6,380 (tax included)
<Okage Yokocho> Okage dog T-shirt
“Thank you dog” design drawn by illustrator Ryo Kaneyasu
Size：S, M, L, XL
Price: ¥4,950 (tax included)
<Okage Yokocho> Okage Inu Tote Bag
Price: ¥3,850 (tax included)
<Takada Orimono> Card & Coin Wallet Ise
Price: ¥990 (tax included)
Akatarou Tenugui is now on sale as a collaboration item between Mie Prefecture's famous "Akafuku" and BEAMS JAPAN!
This is the first collaboration item in history with Akafuku's character "Akataro", which appeared in 1961, and will be sold exclusively at the limited-time shop "BEAMS JAPAN Ise" from July 20, 2021 (Tuesday). .
Akataro tenugui
Color: pink, orange, navy
Price: ¥2,200 (tax included)
- Event period
July 1st (Thursday) - August 31st (Tuesday), 2021
Due to the declaration of a state of emergency in Mie Prefecture, Okage Yokocho store will be closed from August 27th (Friday) to September 12th (Sunday).
As a result, the event was originally scheduled to run until August 31st (Tuesday), but will end on August 26th (Thursday).
Thank you very much for your patronage.
- Holding store
- BEAMS JAPAN Ise
BEAMS JAPAN Miyajima
Business period: July 1, 2021 (Thursday) to January 10, 2022 (Monday/holiday)
Business hours: 9:00-18:00
Address: Iwaso Sakura Annex 1F, 374 Minami-cho, Miyajima-cho, Hatsukaichi-shi, Hiroshima 739-0522
TEL: 0829-44-1560
Opening event: Double point campaign held from Thursday, July 1st to Sunday, July 4th, 2021 (points limited to 6 months)
SPECIAL ITEM
“BEAMS JAPAN Miyajima” limited T-shirt
Size：S, M, L, XL
Price: ¥6,380 (tax included)
<Takada Orimono> Card & Coin Wallet Miyajima
Price: ¥990 (tax included)
<Iwamura Momijiya> Momiji Manju Neck Pouch
Price: ¥990 (tax included)
<Iwamura Momijiya> Momiji Manju Drawstring Bag
Price: ¥1,650 (tax included)
*The image is a product sample and may differ from the actual product. (Momiji Manju related products only)
- Event period
- July 1, 2021 (Thursday) - January 10, 2022 (Monday/Holiday)
*Due to popular demand, the exhibition period has been extended.
- Holding store
- BEAMS JAPAN Miyajima