“Ceremony Fair” will be held at “B:MING by BEAMS” with wear that will be useful for special occasions such as graduation and entrance exams!
2025.01.28

Spring is the season when there are more opportunities to wear formal attire.
From Friday, January 31st to Sunday, February 23rd B:MING by BEAMS B:MING by BEAMS be holding a Ceremony Fair, offering clothing perfect for special occasions such as graduations, entrance ceremonies, and anniversaries.
During the period, if you purchase eligible products, you will receive 10% worth of points in addition to the regular BEAMS CLUB points. ``Hare's day'' is important for the whole family, and it is a family treasure that will never fade. We have a rich lineup of items that are perfect for your special and memorable day.
Please do not miss this opportunity.
*The expiry date of +10% points is until the end of the month 3 months after the month in which the points were awarded.
- Event period
- January 31st (Friday) – February 23rd (Sunday), 2025
- Holding store
- Beeching Lifestore by BEAMS stores nationwide
BEAMS ONLINE SHOP
It will start at 0:00 on Friday, January 31st.
- Point return rate for each stage
- ORANGE (Less than 50,000 miles)
Regular cashback rate: 2% → Campaign cashback rate: 12%
SILVER (Over 50,000 miles)
Regular cashback rate: 4% → Campaign cashback rate: 14%
GOLD (over 100,000 miles)
Normal return rate: 6% → Return rate during campaign: 16%
PLATINUM (over 300,000 miles)
Normal return rate: 7% → Return rate during campaign: 17%
DIAMOND (over 1,000,000 miles)
Normal return rate: 9% → Return rate during campaign: 19%
When discount is appliedRegular cashback rate: 2% → Campaign cashback rate: 12%
Purchases made at stores other than the participating stores are not eligible for the campaign.
Customers who join on the day are also eligible for points.
Registration is required to use BEAMS CLUB points.
About BEAMS CLUB point expiry date
The +10% points are limited-time points that can be used until the end of the month three months after the month the points are awarded.Limited-time points will expire if they are not used within the expiration date.
When purchasing at a store
Points are awarded at the time of purchase.
When purchasing from the official online shop
Points will be awarded on the purchase date (point award date). Pre-ordered products during the period are also eligible for the campaign.
Details about point allocation
Regarding the purchase date of BEAMS ONLINE SHOP the timing differs depending on the payment method, and the timing is calculated from the shipping date of the product, not the order date.
Credit card payment, carrier payment → From the day after our shipment completion date
Cash on delivery → 7 days after the date of shipment
Please note that purchases made using Amazon Pay at the official online shop are not eligible for points.
If the target product is canceled or returned
Regardless of whether it is during the period or outside the period, if the eligible product is canceled or returned, the points awarded will be deducted.
Contact Us
BEAMS Co., Ltd.
Tel: 0120-011-301
Reception hours 11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)

CEREMONY STYLE for MOM & KIDS 2025
Starting with graduation, Shichi-Go-San, recitals... ``Hare Day'' celebrates the growth of children. Because it's an important milestone that will be recorded in the album, we want to look different from the usual, but still be stylish in our own way.The Harenohi collection responds to such feelings.
BEAMS Demi-Luxe BEAMS〉〈 〉〈 〉 offers a wide variety of ceremonial wear for moms, kids, and the whole family. Make it a day to remember by visiting . B:MING by BEAMS Kodomo BEAMS BEAMS
Click here for MOM content
Click here for KIDS content