“Calling BEAMS CRAFTS IN THE MAKING” exhibition will be held at “GYRE GALLERY” in Omotesando, Tokyo.
2022.03.02
In order to protect the many cultures that make things that should be preserved for future generations, the project "Calling BEAMS CRAFTS IN THE MAKING" has been launched with the following three brands to create new value through the filter of fashion and connect it to the future. .
Incorporating important intangible cultural property Kurume Kasuri
Ageless and universal relaxing wear CATHRI
Five types of ceramics representing Hizen, Saga Prefecture
Jewelry collection made to look like jewels〈HIZEN jewelry jewelry〉
Leather produced by various tanneries in the Hyogo area
HYOGO LEATHER has been incorporated into various items.
The exhibition ``Calling BEAMS CRAFTS IN THE MAKING'' will be held at ``GYRE GALLERY'' in Omotesando, Tokyo for about two months.
Amidst the coronavirus pandemic that has swept the world, the circumstances surrounding us have changed drastically in recent years, including consumer attitudes, the meaning and value of making things, and the global environmental issues that have been going on since before.
On the other hand, Japanese crafts have been passed down over many years by flexibly changing and updating themselves in response to changes in the values of generations and times.
The project ``Calling BEAMS CRAFTS IN THE MAKING'' further enhances and expands the potential of traditional techniques through the filter of fashion, and proposes ageless products with new value, bringing the culture born and nurtured from everyday life to the future. This is an activity that connects people.
Director Sachiko Sato
Concept Movie
In line with the story created by Takuma Takasaki, we have created a video that allows you to see the world of the project.
Beyond time ~ Calling
What Calling will create in the future.
This is a small story that was inspired by that.
I created images while chasing light, wind, and water.
The reading was by Yayako Uchida.
The words become sounds, and it sounds like a song.
Takuma Takasaki
staff credit
Creative director and text: Takuma Takasaki / Art director: Maya Shibatani / Reading: Yayako Uchida / Director and editor: Kyotaro Hayashi / Music: Yuzo Hayashi / Cameraman: Shotaro Tsujii, Kana Budo / Camera chief: Ayano Maesiro, Satomi Ebine / Camera advisor: Ken Yamamura / Mixer: Shosuke Asada / Mixer assistant: Maria Yokoo / Vehicle: Koga Productions / NASH LOCATION SERVICE / Producer: Masaharu Nakajima / Production manager: Sumi Yoda, Maiko Mineo, Sumine Hosaka / Production assistant: Chinatsu Takano
Takuma Takasaki / Creative Director/Novelist
Born in Fukuoka Prefecture in 1969. Dentsu Group Growth Officer and Novelist. He has won Creator of the Year twice, in 2010 and 2013. He has received numerous awards both domestically and internationally, including TCC Grand Prix, ACC, Cannes International Advertising Award, ONE SHOW, Adfest Grand Prix, and D&AD. In charge of scriptwriting and production of the movie "Honokaa Boy". Yu Aoi's "Four Lies" and Juri Ueno's "Five Bags" (WOWOW) script. His books include the novels ``Haruka Kakera'', Kyoko Koizumi's ``Auto Reverse'', which depicts the youth of boys in the SS, ``Techniques of Expression'', which summarizes advertising skills, and ``There is no project that is not interesting''. In charge of MC for "BITS & BOBS TOKYO" every Friday night on J-WAVE.
Maya Shibatani / Art Director/Designer
Born in Tokyo in 1987.
Graduated from Joshibi University of Art and Design, Department of Design. Belongs to Dentsu zero.
[Main awards] ADC Award / S PIKE S ASIA Grand Prix / CANNES LIONS / ADFEST / GOOD DESIGN AWARD / ACC Award / Galaxy Award / Asahi Advertising Award / Nikkei Advertising Award / Mainichi Advertising Design Award / Advertising Dentsu Award / Newspaper Advertising Award, etc.
Kyotaro Hayashi / Video director/photographer
Born in Tokyo in 1989. After graduating from the Information Design Course at Tama Art University, Department of Information Design, joined DRAWING AND MANUAL.
Awards: Venice Biennale Special Award (2016) / VMAJ 2019 BEST ROCK VIDEO Award / VMAJ 2019 BEST POP VIDEO Award / ADFEST Bronze (2019) / SSMA 2020 BEST VIDEO DIRECTOR / SSMA 2020 VIDEO OF THE YEAR “Aurora” / ADFEST Bronze (2020) ) / Best streamlining: Wallpaper* Design Awards 2021
Yayako Uchida
Born in Tokyo in 1976. Focusing on writing essays, he is involved in the world of words and sounds, including translation, songwriting, band activity ``sighboat'', and narration. Studied in Japan, the United States, Switzerland, and France since childhood. Mother of three children. His books include ``Meetings'' and ``BROOCH'' (both published by Little More), co-authored with Kirin Kiki, ``September 1: A Baton from Mother'' (Poplar Publishing), and co-authored with neuroscientist Nobuko Nakano, ``Why do families continue?'' of? ” (Bunshun Shinsho) etc. Translated picture books include ``Taisetsu Koto'' (Froebel-Kan), ``Futari on the Shore'' (Kumon Publishing), and ``Pin! Books include ``How to Tell Your Heart'' (Poplar Publishing), ``Little Bear and Blanket: The Story of a Beloved Toy'' (Hayakawa Shobo), and ``Maman: The Feelings of Mothers Around the World'' (Pie International). Currently serializing the essay ``BLANK PAGE'' in the quarterly magazine ``Weekly Bunshun WOMAN'' and the seasonal series ``Kodori Dayori'' in the monthly magazine ``Kateigaho''. The first work ``Paper Movie'' (Asahi Publishing) was republished in November 2021 due to its popularity. He is in charge of the narration on E-Tele's "no art, no life" (Maiki 05:55~). She will appear in the movie "Wandering Moon" scheduled to be released in May 2022.
CATHRI
CATHRI is a brand that uses Kurume Kasuri, an Important Intangible Cultural Property, to create ageless and universal relaxing wear that cannot be categorized into any genre.
The brand, which launched in 2020, incorporates the art-like Kasuri created using various methods into designs from a fashion perspective, transforming them into one-of-a-kind products.
HP: https://www.beams.co.jp/special/cathri/
Instagram: @cathri_official
Director's comment
I first encountered Kurume Kasuri in 2018.
It was love at first sight.
This wonderful important intangible cultural property
I want people not only in Japan but all over the world to know about it.
CATHRI is the product of this idea.
By combining Kurume Kasuri and modern fashion,
A new vector is born.
The aim is to
“From teenage girls to grandmas in their 90s!”
Clothes that suit everyone.
Just like kimonos used to be...
HIZEN jewelry
HIZEN jewelry is a brand that recreates ceramics from Hizen, Saga Prefecture as jewelry.
The concept is to "wear ceramics like you would wear jewelry." HIZEN jewelry is a jewelry collection based on ceramics from five potteries representing the Hizen area. Ceramics, which have unique characteristics depending on the region of production, are expressed in a new category called jewelry.
*Items listed: From left: Arita ware, Imari ware, Karatsu ware, Ureshino Yoshida ware, Takeo ware
Instagram: @hizen_jewelry
Director's comment
Arita ware, Imari ware, Karatsu ware, Ureshino Yoshida ware, and Takeo ware.
The ceramics produced by the five potteries representing the Hizen area, which everyone has heard of, have been popular for many years as the representative pottery (ware) of Japan.
Is it possible to create a collection that looks like ceramics as jewelry? We started manufacturing from this idea.
By expressing it with small parts that look like jewelry, we have brought out the charm of each piece of ceramics, which differs from region to region.
From now on, we will continue to face the pottery made in each production area,
We will gradually increase our collection.
HYOGO LEATHER
HYOGO LEATHER uses leather produced by tanners (craftsmen who tan leather) in the Hyogo area into a variety of items.
A variety of unique leathers are created by utilizing the strengths of each workshop and tanner, and are tanned in Hyogo Prefecture using 100% leather produced from raw hides, at a factory that properly manages wastewater and other waste disposal. Only leather made with is certified as <HYOGO LEATHER>.
Available items: shoes, bags, wallets, clothing
Color variations: Oiled leather (pink, gray, brown) / Washable leather (black, taupe) / Crocodile, tanned (black, beige)
Director's comment
Meeting with tanners in Hyogo.
An encounter with "leather".
This was our first attempt at manufacturing with a top priority on making the best use of the characteristics of leather.
From a craftsman: “HYOGO LEATHER can do anything when it comes to leather!”
In response to your request, we designed a wide range of items including shoes, bags, wallets, and clothes.
The designs of all collections are just basic.
We focused on expressing the charm of leather to the fullest.
We hope that you will experience the balance between quality and cost performance of HYOGO LEATHER, which Japan is proud of, and enjoy the aging of the leather, which will become even more flavorful as you use it for a long time.
- Calling BEAMS CRAFTS IN THE MAKING
- Event period
- March 9, 2022 (Wednesday) - April 27, 2022 (Wednesday)
*11: 00 - 20: 00
- venue
- GYRE GALLERY / GYRE 3F
5-10-1 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-3498-6990
Admission fee: Free admission, on-the-spot sales and some custom orders available
Co-host: GYRE, BEAMS
Sponsored by: Hyogo Prefecture Leather Industry Cooperative Federation, Saga Prefecture
Cooperation: HiRAO INC
Precautions regarding new coronavirus infection countermeasures
・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・If the gallery is crowded, entry may be restricted at the discretion of the staff. Please note.
・Please refrain from talking loudly in the gallery.
・ギャラリー内では他のお客様とのソーシャルディスタンスの確保をお願いいたします。
Thank you for your understanding and cooperation.