B JIRUSHI MARKET, an online shop that delivers new value and stories from the perspective of BEAMS staff, has started!

``The approval of BEAMS. With the slogan "Selected by "BEAMS"", we will start B JIRUSHI MARKET will deliver a variety of "things" and "experiences" selected by BEAMS staff members from among services around the world, along with special stories. .

BEAMS The "BEAMS AT HOME" book series (published by Takarajimasya), which has sold over 300,000 copies in total, is one of the many ways in which the staff of has shared their lifestyles with the world. B JIRUSHI MARKET is an online store where these lifestyle-conscious staff members deliver their own recommendations from among the tens of thousands of products available at BEAMS, as well as personal stories about the products and services they have found.

Content introduction

In the `` KOJIN-SHŌTEN'' section of B JIRUSHI MARKET, six staff members, including those with experience as directors and buyers, as well as those who have a high sense of aesthetics within BEAMS and will be responsible for the next generation, appear as KOJIN-SHŌTEN owners. We will propose a variety of products and services curated by our discerning eye. In addition to these staff members, we have invited influencers from inside and outside the company as special selectors to introduce recommendations curated from their own unique perspectives. The first special selector will feature Takuya Mitsuki, the producer of the magazine Begin, as an external guest, and will offer products selected from his unique perspective.

In addition to the ` B JIRUSHI MARKET AWARD,'' which collects the best items in various lifestyle scenes based on the actual experience of BEAMS staff, we also have BEAMS staff who have deep knowledge and experience in a certain category. We offer a selection of recommended products. We will introduce the products and services we make, including the production background, commitment, and actual experiences, along with stories.

〈B JIRUSHI MARKET〉 is a media commerce that is only possible because of the discerning abilities of BEAMS staff. In the future, we will not only expand the range of products and services we offer, including not only fashion, but also miscellaneous goods, cosmetics, food, home appliances, and automobiles selected from around the world, as well as sales at physical stores and live commerce. We also plan to develop content that customers can enjoy in real time.