A collaboration project with the nationally popular movie "It's Tough Being a Man", "It's Tough Being a Man, BEAMS Edition: Year of the Tiger" has started.

``It's Tough Being a Man, BEAMS'' is a collaboration project between the movie ``It's Tough Being a Man,'' which has continued to capture the changing landscape of Japan, and BEAMS JAPAN. This project, which has been a hot topic among Tora-san fans and received positive reviews every time, is back in 2022, the Year of the Tiger!

This time, we will be selling limited original items twice in the spring and fall, using the main character, Torajiro Kuruma, who traveled throughout Japan in the movie, as an idea source. The first spring launch will enliven the year of the tiger with a lineup from a different perspective than last time, including gelato reminiscent of the taste of love, key chains with a tiger motif, and card and coin wallets with logos.

Collaboration items can be purchased at “BEAMS JAPAN,” “BEAMS JAPAN Shibuya,” “BEAMS JAPAN Kyoto,” and BEAMS ONLINE SHOP.

This project allows you to experience Tora-san's character based on the worldview of the movie that has fascinated many people for 50 years. Please enjoy this special year, which is the “Year of the Tiger,” with “It’s Tough Being a Man, BEAMS Edition: Year of the Tiger.”

Product list