The future archive project “FUTURE ARCHIVE” led by the new generation has started!!
2022.06.17
BEAMS, which has created new styles by drawing out the potential of fashion that changes shape with each era, is launching a new project, "FUTURE ARCHIVE."
Fashion has always been defined by young people. As the name suggests, “FUTURE ARCHIVE” is a project led by a new generation with the aim of creating a “future archive” that will remain unchanged even 10 or 20 years from now.
“Archive”
It is an aspiration and a guidepost to surpass.
Passion and creation of a new generation.
Someday, it will become the Archive of the future.
In order to loudly proclaim a clear turning point, BEAMS has entered into partnerships with 15 brands in conjunction with the launch. For approximately two months from July 8th (Friday) to August 31st (Wednesday), Subaru Iizuka, a young buyer with a reputation for his buying sense that captures the times, will partner with brands that fall in love with his talent to carry out this initiative. We constantly release Special order and original items planned for.
In this release, we have revisited the roots of BEAMS, American casual, with modern values, based on the concept of "ANTI VINTAGE." Faded sweatshirts, denim, and worn-out T-shirts with a sheer feel pay homage to vintage, which exudes the weight of history, while incorporating designs and silhouettes that did not exist in the past to create a "now" that transcends vintage. The result is the clothes you want.
Additionally, during the period, in-store events will be held by inviting artists who have built deep relationships with participating brands. All three groups, “Gliiico × SUGARHILL”, “SECRET GUEST (coming soon) × TTTMSW”, and “AGE FACTORY × DAIRIKU”, will provide grooves and experiences that are different from music festivals.
Furthermore, at the launch on July 8th (Friday), a live painting and DJ event by tattoo artist TAPPI will be held at the store.
Explore the past and derive new principles and values. Please look forward to the development of “FUTURE ARCHIVE,” a new feature of BEAMS that combines learning from the past.
Instagram: @futurearchive_beams
“FUTURE ARCHIVE” participating brands
・TAPPI
・ RED WING
・Calvin Klein
・ Dickies
・PWA
・ DAIRIKU × SSZ
・ BLUFCAMP
・ SUGARHILL × Wrangler
・ Taiga Igari
・Randy
・ TTTMSW
・ Sound Sports
・ HIDAKA
・ DAIRIKU
・Diemm
FREE LIVE
July 16th (Sat)｜Gliiico × SUGARHILL
※ Click here for details
August 6th (Sat)｜SECRET GUEST × TTTMSW
*SECRET GUEST will be released soon
August 13th (Sat)｜Age Factory × DAIRIKU
ITEM LIST
PWA × BEAMS
- release date
- July 8th (Friday) - August 31st (Wednesday)
- Holding store
- BEAMS Harajuku
BEAMS ONLINE SHOP
*On sale from 11:00 on July 11th (Monday) only BEAMS ONLINE SHOP
NOVELTY
Customers who purchase collaboration items with <TAPPI> will receive a special sticker prepared for this project on a first-come, first-served basis.
*Please contact our staff for item details.
*Please note that it will end as soon as it runs out.
VISITOR NOVELTY
FUTURE ARCHIVE original bandanas will be presented to all reception party attendees on a first-come, first-served basis.
*You cannot choose the pattern or color of the bandana.
*Please note that it will end as soon as it runs out.
Notes
・Please help us measure your temperature at the entrance.
・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・When the store is crowded, entry may be restricted at the discretion of the staff. Please note.
・Please refrain from large conversations inside the store.
・Please maintain social distancing inside the store.
Thank you for your understanding and cooperation.