Notice of suspension of official online shop site due to system maintenance

A collaboration between prestigious tennis manufacturer PRINCE and BEAMS is here!

2022.07.08

BEAMS, which plays a role in the scene as a bridge between fashion and sports, is not only selling apparel and accessories with PRINCE, a prestigious tennis manufacturer founded in New Jersey, USA in 1970, but also selling PRINCE's traditional masterpieces. We are developing a tennis collection that even collaborates with GRAPHITE.

<PRINCE> created a racket with a large face area and sparked a global boom in big rackets. The brand has also supported many tennis players, from top players who have won Grand Slams to tennis enthusiasts, by developing rackets using groundbreaking technology such as O3 and X.
The racket and half-sleeve racket cover made in collaboration with <PRINCE>, which has such a history and tradition, are coveted not only by current players but also by those who know the good old <PRINCE> ``GRAPHITE''. ``GRAPHITE'' is truly a legend in the tennis racket world, having continued to evolve for about half a century without changing its appearance. This collaboration racket, ``PHANTOM GRAPHITE/ BEAMS'', is based on ``PHANTOM GRAPHITE'', which is equipped with the latest functions, and has a classic appearance that expresses its history of about half a century. The side of the frame is arranged in a wood-like style to make it look more appealing. By adopting different designs for the left and right faces, we have successfully incorporated the designs of the past four eras, and the racket specs written on the side are also "B", "E", "A", "M", and "S". It is a special specification in which only the 5 alphabets have been changed to orange.

In addition, the apparel that was collaborated with the racket has been updated with a modern interpretation based on the theme of "wear worn by ball boys." It combines the identity of prestigious tennis with the idea of BEAMS. The pattern is completely original, and the three-piece T-shirt, shorts, and cap are made of sporty fabric and are available in three colors: navy, green, and white, reminiscent of international tennis tournaments. As a brand that has taken the world by storm with its large face (dekarake), the T-shirts and shorts are also designed to be oversized, and the logo is a reprint of the old logo that was only used on long body rackets in the past. .
The breathable T-shirt has a logo placed under the armpit, inspired by the movement of a ball boy who raises his arm to return a ball. In addition, the shorts have a mesh pocket around the waist to store tennis balls, and a zip pocket directly at the back, making them functional enough to carry things like smartphones.

Tennis fans will be satisfied with "PRINCE" × "BEAMS", which will start pre-orders from Friday, July 8th. After that, it will be on sale for a limited time at "BEAMS Roppongi Hills" from Saturday, August 6th. Please look forward to it.