A collaboration project between the conveyor belt sushi chain “Kura Sushi” and “BEAMS JAPAN” will start on September 2nd (Friday)!

BEAMS JAPAN, which promotes the charms of Japan both domestically and internationally, is launching a collaboration project with conveyor belt sushi chain Kura Sushi, ``Kura Sushi meets BEAMS JAPAN,'' to share Japanese culture with the world.
This project is an activity that sheds light on the good old Japanese sushi culture and charm, as well as the dissemination of future food culture to the world, and the fisheries revitalization that Kura Sushi is working on.

In the collaboration campaign that will be held from September 2, 2022 (Friday) to September 30, 2022 (Friday), the “Kura Sushi meets BEAMS JAPAN” special menu will be sold at Kura Sushi stores nationwide.
Based on the concept of "Having fun, health, and long-term prosperity for everyone," special menu items using vegetables and soybeans such as "Veggie Roll (Salmon, Shrimp)" and "Soy Nuggets" are available at Kura Sushi stores nationwide. New appearance.
Additionally, during this period, the first 2,500 customers at BEAMS Kyoto and the adjacent Kura Sushi Kyoto store will receive an original eco bag produced by BEAMS JAPAN as a limited edition campaign. (*One piece will be given for every 2,500 yen (tax included) spent. Quantities are limited and will end as soon as they run out.) In addition, BEAMS JAPAN has produced the happi coats worn by the staff of "Kura Sushi Kyoto Branch".

A sushi roll using vegetable sheets made from non-standard vegetables (Vegito carrot sheets). According to the Ministry of Agriculture, Forestry and Fisheries, the incidence of substandard vegetables is said to be approximately 20% of the total production volume, and the use of substandard vegetables is progressing to resolve food loss. The product uses fatty salmon and plump shrimp, and is topped with popular avocado, shrimp mayo, and salmon roe. It can be enjoyed by a wide range of customers.