“BEAMS CULTUART” concept movie “new Communications” released
2022.12.26
"BEAMS CULTUART BEAMS CULTUART" a project that brings together BEAMS' art and culture-related labels and promotes them globally to cultivate new fields and develop new businesses, will be joined by the director group "May" ( The new video work ``new Communications'' by Masahiko Sato / Yutaro Seki / Kentaro Hirase) and photographer Takashi Homma was used as a concept movie.
It expresses BEAMS CULTUART 's positive attitude of accepting new things and recognizing their value.
In addition, this work has been awarded a bronze medal in the art direction category of the British-based international creative award "D&AD Awards 2023", which has a history of about 60 years and is considered one of the most prestigious advertising awards in the world. Award-winning Wood Pencil.
About “D&AD Awards 2023”
The D&AD Awards, run by the British non-profit organization D&AD, was established in 1962 to celebrate excellence in design and advertising. It is judged by more than 330 world-leading creators and is considered one of the most prestigious advertising awards in the world.
URL: https://www.dandad.org/
About the director group “May”
A film and video director group consisting of Masahiko Sato, Yutaro Seki, and Kentaro Hirase. Advocating the motto "method carries the theme," he plans and produces a variety of works. In 2014, his first short film "Happoen" was officially invited to the Cannes Film Festival's Short Film Competition. In 2018, he received an official invitation from the same department for his short film ``Which Way''. In 2022, the short film "Haircut" will be officially invited to the Clermont-Ferrand International Short Film Festival, the world's largest short film festival. In the same year, his first full-length film ``Miyamatsu and Yamashita'' was officially invited to the New Directors section of the San Sebastian International Film Festival.
URL: https://gogatsu.jp/
Commentary on “new Communications” by the director group “May”
By director group “May”
“new Communications” work explanation
“I don’t really understand, but I understand.”
-- We called that state new Communications.
“I don’t really understand, but I understand.”
-- We called that state new Communications.
Sometimes we find ourselves in a situation where we say, ``I don't really understand, but I understand.''
For example, you may come across a culture or custom in a foreign country that you are completely unfamiliar with.
At times like these, we sense a "certain system or norm" behind it, even if we don't understand it.
In this world, there are states that cannot be divided by the dichotomy of understanding and not understanding.
We called it ``new Communications.''
We humans have the ability to accept and even enjoy this ``new communications.''
This leads to understanding and tolerance of other people and different cultures,
In turn, it has developed peace, culture, and science for all of humanity, and it should continue to do so.
When you look at this collection of videos, ``new Communications,'' you can see in each video the actions of people that at first glance are not very clear.
However, while I don't know, I also feel confident that there must be a proper system or norm in place for these people to act the way they do.
Moreover, at the same time, we feel a ``some kind of affinity'' or ``some kind of attachment'' to these people who behave in unknown ways.
This video group ``new Communications'' shows that we humans...
It also serves as an exercise in understanding and tolerating other people and different cultures, which will be needed even more in the future.
Sometimes we find ourselves in a situation where we say, ``I don't really understand, but I understand.'' For example, you may come across a culture or custom in a foreign country that you are completely unfamiliar with. At times like these, we sense a "certain system or norm" behind it, even if we don't understand it.
In this world, there is a state that cannot be divided by the dichotomy of understanding and not understanding, and we call this ``new communications.''
We humans have the ability to accept and even enjoy this ``new communications.'' This has led to understanding and tolerance of other people and different cultures, which in turn has led to the development of peace, culture, and science for humanity as a whole, and should continue to be so.
When you look at this collection of videos, ``new Communications,'' you can see in each video the actions of people that at first glance are not very clear. However, while I don't know, I also feel confident that there must be a proper system or norm in place for these people to act the way they do. Moreover, at the same time, we feel a ``some kind of affinity'' or ``some kind of attachment'' to these people who behave in unknown ways.
This video series ``New Communications'' also serves as an exercise in the understanding and tolerance of other people and different cultures that we humans will need even more in the future.
Work #5 Chain Reaction:
I don't know what they're trying to convey, but I understand the way they convey it very well.
Work #5 Chain Reaction:
I don't know what they're trying to convey, but I understand the way they convey it very well.
Work #2 Some kind of branch:
I don't know what they are asking at the crossroads, but I understand very well how these people are categorized.
Work #2 Some kind of branch:
I don't know what they are asking at the crossroads, but I understand very well how these people are categorized.
Work #7 Hidden cover:
Somehow, you know that if you step under a large white cloth, you will be protected from some kind of harm.
Work #7 Hidden cover:
Somehow, you know that if you step under a large white cloth, you will be protected from some kind of harm.
Work #4 Arc Encounter:
It is clear that these lovers draw a beautiful arc as they approach each other, but I do not understand at all why they have to draw a circular arc.
Work #4 Arc Encounter:
It is clear that these lovers draw a beautiful arc as they approach each other, but I do not understand at all why they have to draw a circular arc.
Work #6 How to welcome:
I understand very well how these people welcome people in small groups, but I don't understand why they do so in small groups.
Work #6 How to welcome:
I understand very well how these people welcome people in small groups, but I don't understand why they do so in small groups.
Work #13 Night Chain Reaction:
Because everything is abstracted in the darkness, the chain reaction caused by the lights that people wear stands out.
Work #13 Night Chain Reaction:
Because everything is abstracted in the darkness, the chain reaction caused by the lights that people wear stands out.
Work #10 Grouping:
The moment people start moving in the same direction, you can tell that they all have the same will, but you don't know what that will is.
Work #10 Grouping:
The moment people start moving in the same direction, you can tell that they all have the same will, but you don't know what that will is.
Work #8 Hidden in the Night:
At night, these people hide under white cloth to protect themselves from something.
It looks like a moon floating in the deep sea.
Work #8 Hidden in the Night:
At night, these people hide under white cloth to protect themselves from something.
It looks like a moon floating in the deep sea.
Work #9 Let others do it for you:
I understand that someone else is responsible for tying my shoelaces, but I have no idea why they do such a troublesome thing every time.
Work #9 Let others do it for you:
I understand that someone else is responsible for tying my shoelaces, but I have no idea why they do such a troublesome thing every time.
Work #3 How to move a group:
I understand that the group follows one man who is the core of the group, but I have no idea why they move like that.
Work #3 How to move a group:
I understand that the group follows one man who is the core of the group, but I have no idea why they move like that.
Work #11 Night swarm:
The moment multiple points somehow start moving in the same direction, something like an unknown intention is conveyed to me.
Work #11 Night swarm:
The moment multiple points somehow start moving in the same direction, something like an unknown intention is conveyed to me.
Work #12 How to move a group at night:
Landscapes and bodies are abstracted away, and what is conveyed is the mysteriously swaying cell membrane, and the existence of a nucleus that guides everyone even when it pierces through it.
Work #12 How to move a group at night:
Landscapes and bodies are abstracted away, and what is conveyed is the mysteriously swaying cell membrane, and the existence of a nucleus that guides everyone even when it pierces through it.
Video “new Communications” production staff
Original idea: Masahiko Sato
Director: Masahiko Sato, Yutaro Seki, Kentaro Hirase
Photography: Takashi Homma
Music: Yuro Horie
Drone operator: Yoshifumi Furudate, Kosuke Nishinaga
DM: Hirohide Osawa
Colorist: Yasutaka Ishihara
Editing cooperation: Ray, Torres
Costume: Satsuki Shimoyama
Costume assistant: Momoko Izumi, Yui Sakurai
Sound effects: Naoko Asari
Producer: Shusuke Chihara
Production: Miho Kawakatsu, Kazuki Omi, Yuya Tazoe
Production support: Miki Shioya, Mayuna Higuchi
Planning: Director group “May”
Production: AOI Pro.
Location cooperation: Takasaki Film Commission, NPO Takasaki Community Cinema
Costume cooperation: BEAMS
Translation: Yoshiko Okura