“Taiwan Haobu”, which spreads the charms of Taiwan, is holding a pop-up at its store!

More than 150 "Taiwan-loving BEAMS staff" in Japan and Taiwan will be presenting the charms of Taiwan from a real perspective.Taiwan good department(Taiwan Haob)” starts on Thursday, February 2, 2023!

As part of this effort, pop-up stores will be held at BEAMS Kyoto from February 8 (Wed) to February 19 (Sun) and at BEAMS News in JR Shinjuku Station from February 25 (Sat) to March 10 (Fri). In addition to food products such as Taiwanese snacks, bagged noodles, and canned juice selected by the staff of BEAMS in Japan, food products with a connection to < BEAMS T In addition to food items such as snacks, bagged noodles, canned juice, etc., selected by staff from the Japanese website, there will be limited-edition sales of original products designed by four artists associated with 〈 〉 and a space for customer participation using sticky notes. In addition, "BEAMS Kyoto" will hold an event titled "Taiwan Stand" on February 18 (Sat.) and 19 (Sun.), featuring a workshop with entertainment value and sales of drinks and sweets by restaurants associated with the staff of BEAMS in Japan. If you are in the area, please visit the store.

BEAMS has stores in Japan and Taiwan, and there are many BEAMS staff members who love Taiwan. ``Taiwan Kobu'' is a selection of gourmet food, art, shopping, beauty, and more, selected from a realistic perspective by ``Taiwan-loving BEAMS staff'' in both Japan and Taiwan. We'll introduce you to some serious recommendations, from staples that you should visit at least once to local information that locals love.
In addition to pop-ups at stores, information will be disseminated sequentially.Special siteand BEAMS' formulaInstagram、Twitter、YouTubePlease also pay attention to
In addition, as a measure linked to Twitter posts, we will also carry out a giveaway campaign where you can win a travel voucher worth 100,000 yen that can be applied to a trip from Japan to Taiwan.
*For details on the gift campaign,herefrom

In addition, BEAMS stores in Taiwan will be offering original drink holder novelties to tourists from outside of Taiwan starting Friday, April 28th, in line with the travel period of those who have won a travel ticket to Taiwan. We will be distributing maps introducing the shops and recommended spots frequented by our staff and holding a stamp rally.

If you see the activities of "Taiwan Kobu", you will definitely want to go to Taiwan! Please look forward to future developments.

POP UP SHOP

Event overview
・Sales of Taiwanese snack foods, bag noodles, canned juices, and other food products
・Sale of original products designed by artists connected to BEAMS
・Holding workshops with customer participation using sticky notes

ITEM

Food items such as Taiwanese snacks, bag noodles, and canned juices selected by BEAMS staff

Original products designed by four artists with ties to BEAMS T

SHO MIYATA

The design motifs are the traditional Taiwanese game of ``Genzu'' (a sport where you kick feathers with your feet) and the ``Taiwanese lion dance'' that appears at auspicious occasions.

Instagram

rimo

The front is an illustration of a Taiwanese streetscape, and the back is an image of a fictitious food stall, with a fictitious phone number on it. The words below mean "Taiwanese people, let's be friends!" in Japanese. If you go to Taiwan wearing a T-shirt, you might be approached.

Instagram

LAZY PIZZA DELIVERY

This is a fictional story of a ``Taiwanese PIZZA shop'' starring ``PIZZA BOY'', a pop and languid icon character. Speaking of Taiwan! Enjoy the surreal world view that combines motorcycle traffic and night market stalls.

Instagram

Customer participation space using sticky notes

We have prepared a space for customer participation with special sticky notes and pens so that anyone can write down their thoughts about Taiwan on the spot. Please write down what you like about Taiwan, its charms, and your desire to visit Taiwan on sticky notes and post them on the wall, and join us for the ``Taiwan Good Club.''
Participants, those who purchase related products, and those who post on their own SNS will receive a novelty sticky note.
*Ends as soon as it runs out

"Taiwan Stand"

“Taiwan Kobe” special site

Release date: Thursday, February 2, 2023
The special site ishere
*Scheduled to be updated on Wednesday, February 8th and Saturday, February 25th

“Let’s go to Taiwan! Campaign to give away 100,000 yen worth of travel tickets to 10 people

We will give away 100,000 yen worth of travel vouchers that can be applied to a trip to Taiwan from Japan to 10 people in a lottery!

Store measures in Taiwan

Event overview
・Distribute original drink holder novelties and a map introducing the Taiwan store staff's favorite shops and recommended spots to tourists.
・A stamp rally will be held in conjunction with the stores listed on the map. Stamp rally prizes will also be available.
*For details, please refer to "BEAMS Taiwan"Official InstagramUpdated from time to time on