“BEAMS JAPAN Nikko” will open on Saturday, April 15, 2023.

At Nikko Toshogu Omotesando, where Tosho Daigongen, the deification of Tokugawa Ieyasu, the first shogun of the Edo Shogunate, is enshrined as the main deity, we offer locally-rooted signature items and store-only products. We will spread the charm of Tochigi.

The store has a lineup of famous products from all over Japan, selected from BEAMS JAPAN unique perspective. We are collaborating with local companies such as Igarashi Shikkiten, which handles "Nikko Carving" as a limited edition item, Kibigara Kobo, which has a workshop in Kanuma City, and Maruoka Co., Ltd., which processes Tochigi Prefecture's specialty "Oya stone." Items suitable for everyday use include collaboration items, golden-colored pouches with wishes for "great success" and "success", coin cases, towel handkerchiefs, and teacups with logos printed on them, in connection with the long-prospered Tokugawa family. We have prepared.

Please look forward to `` BEAMS JAPAN Nikko,'' which will spread the charm of Tochigi.