Swiss sports brand On and BEAMS have teamed up for the first time to release a tennis lifestyle collection

BEAMS will be releasing a tennis lifestyle collection, created in collaboration with Swiss sports brand On, at BEAMS MEN Shibuya from Saturday, June 29, 2024, ahead of On's global launch on Monday, July 1, 2024.

This collaboration will see the release of a collection consisting of six apparel items, including "THE ROGER Pro BEAMS BEAMS" designed not only for the tennis court but also as a lifestyle shoe, as well as a tracksuit, shorts, and a T-shirt featuring the logos of both companies.

THE ROGER Pro BEAMS is BEAMS special model that features the BEAMS logo on the heel, the flags of Japan and Switzerland, and an insole designed to resemble the Wimbledon grass.

2024 is an extremely important year for tennis culture, and BEAMS and On aim to establish their presence in the tennis world. By combining BEAMS 's unique aesthetic sensibility that it has cultivated over the years with On's technical capabilities, they have created unique sportswear that will resonate with everyone, including tennis enthusiasts and fashion lovers, and lifestyle products that blend into everyday life.

In addition, to commemorate the pre-sale at BEAMS Men Shibuya, a limited two-day "On x BEAMS Street Tennis Club" event will be held at the adjacent "Chatan Park" on June 29 (Sat.) and 30 (Sun.), where visitors can experience tennis.

At the event venue, Chatan Park, you can experience the worldview of this project, as well as the ACE CHALLENGE tennis target shooting event that anyone can participate in. Food trucks will also be set up, so people of all ages and genders can enjoy themselves.

Don't miss this opportunity.

On × BEAMS

THE ROGER Pro BEAMS

Color: Ivory | Evergreen
Size: 25.0-30.0cm
Price: ¥28,380 (inc. tax)

Track Jacket BEAMS

Color: Evergreen, Black
Size: XS to XXL
Price: ¥22,880 (inc. tax)

Track Pants BEAMS

Color: Evergreen, Black
Size: XS to XXL
Price: ¥17,380 (inc.tax)

Shorts BEAMS

Color: Evergreen, Black
Size: XS to XXL
Price: ¥15,180 (inc. tax)

Relaxed-T BEAMS

Color：White, Black
Size: XS to XXL
Price: ¥7,700 (inc.tax)
*Black is not available in Japan.

On Cap BEAMS

Color: Evergreen, Black
Size：Free
Price: ¥6,600 (inc.tax)

EVENT info

On × BEAMS Street Tennis Club

You can experience the worldview of this project through performances and the "ACE CHALLENGE" tennis target shooting game that anyone can participate in. There will also be a food truck set up, so people of all ages and genders can enjoy the event.