To celebrate the 50th anniversary HELLO KITTY, we have decided to take pre-orders for a collaboration item with BEAMS COUTURE, the "HELLO KITTY Giant Plush Toy"!
2024.08.19

Sanrio's popular national character Hello Kitty, beloved by people of all ages, will celebrate its 50th BEAMS COUTURE in 2024. To commemorate the 50th anniversary, BEAMS COUTURE will be releasing special collaboration items inspired by Hello Kitty at the time of her debut.
The "HELLO KITTY Super Large Plush Toy," which is 70cm long and about three times the height of the "HELLO KITTY Plush Toy" released in May 2024 and received favorable reviews, will be available for pre-order from 12:30 on Friday, August 23rd at the "BEAMS ONLINE SHOP." It was made with the image of Hello Kitty when she first debuted, so it has a vintage feel, as if it has been with us for 50 years. The ribbon part is carefully sewn with beads one by one, giving it a gorgeous impression.
To coincide with the start of pre-orders, we will be exhibiting this collaboration product for a limited time at YAMATO Lab. gallery in Kagurazaka for two days, on August 24th (Sat) and 25th (Sun).
In addition, the "HELLO KITTY Pochette", which sold out immediately after its release, will also be available for sale in limited quantities at the gallery.
Look forward to the "Super Large HELLO KITTY Plush Toy" with a serial number that can only be obtained here.

HELLO KITTY 's huge stuffed toy
¥79,200 (inc.tax)
Size: Height 70cm
Color: Red clothes, blue clothes
・Limited edition with serial number
・A very large stuffed toy made based on the image of Hello Kitty when she first debuted
- To create a vintage feel, the overall color is slightly beige.
The shape of the ribbon, face, and body are all based on the original Hello Kitty from her debut.
- The beard is embroidered with wool to match the image from when he first debuted.
・Beads are carefully sewn onto the ribbon part one by one, giving it a gorgeous impression.

HELLO KITTY Pochette
¥9,350 (inc.tax)
Size: Height 17cm / Total chain length 116cm
Color: Red
・A stuffed toy pouch made in the image of Hello Kitty when she first debuted
- To create a vintage feel, the overall color is slightly beige.
The shape of the ribbon, face, and body are all based on the original Hello Kitty from her debut.
- The beard is embroidered with wool to match the image from when he first debuted.
- The back of the head has a clasp so it can be used as a card case or small item holder.
- The length of the chain can be adjusted to use it as a shoulder bag
HELLO KITTY 's huge stuffed toy
¥79,200 (inc.tax)
Size: Height 70cm
Color: Red clothes, blue clothes
・Limited edition with serial number
・A very large stuffed toy made based on the image of Hello Kitty when she first debuted
- To create a vintage feel, the overall color is slightly beige.
The shape of the ribbon, face, and body are all based on the original Hello Kitty from her debut.
- The beard is embroidered with wool to match the image from when he first debuted.
・Beads are carefully sewn onto the ribbon part one by one, giving it a gorgeous impression.
HELLO KITTY Pochette
¥9,350 (inc.tax)
Size: Height 17cm / Total chain length 116cm
Color: Red
・A stuffed toy pouch made in the image of Hello Kitty when she first debuted
- To create a vintage feel, the overall color is slightly beige.
The shape of the ribbon, face, and body are all based on the original Hello Kitty from her debut.
- The beard is embroidered with wool to match the image from when he first debuted.
- The back of the head has a clasp so it can be used as a card case or small item holder.
- The length of the chain can be adjusted to use it as a shoulder bag
Exhibition/Sales Location Details
Exhibition/Sales Location Details
YAMATO Lab.
- Period
- August 24th (Sat) and 25th (Sun) 13:00-19:00
- place
- "YAMATO Lab."
3-2 Akagi Motomachi, Shinjuku-ku, Tokyo
- Admission fee
- free
Expanding stores
Expanding stores
- Order start date
- Friday, August 23rd, 12:30pm
- Expanding stores
- BEAMS ONLINE SHOP (Made to Order)