"Stripes & Colors -Marimekko with BEAMS JAPAN" will be held, featuring vintage Marimekko shirts all in one place
2024.10.05
fennica introduces quality products from around the world with the theme of "bridging the gap between design and craft." This time, a joint event will be held by Finnish fashion brand Marimekko and fennica STUDIO on the 5th floor of BEAMS JAPAN.
Focusing on Marimekko's signature shirt, "Yokapoika," the design will feature folk art and crafts that fennica is good at, based on the theme of "stripes" and "overlapping colors." In addition, vintage "Yokapoika" shirts will be available in limited quantities for this event.
In addition, the same event, "Stripes & Colors ~Marimekko with BEAMS JAPAN ~" will be held at the Marimekko Omotesando store from Friday, October 11th to Thursday, October 24th, 2024. Please take this opportunity to check it out.
novelty
"During the event, we will be giving away two items to the first customers who purchase a Yokapoika shirt: one Yokapoika can badge and one Keijusha can badge. As numbers are limited, the offer will end once all items have been distributed."
- Event period
- October 11th (Friday) - October 27th (Sunday), 2024
- Holding store
- BEAMS Japan (Shinjuku) 5th floor "fennica STUDIO"
Styling Snap
Jokapoika Vintage shirt
"Yokapoika" vintage shirts from ¥33,000 (tax included)
Selim Saukkomaa
Marimekko Head of Global Brand Concepts
"BEAMS is an iconic team that Marimekko has great respect for. BEAMS' curation of products and services is truly unparalleled, making them one of the most interesting companies on a global level. Throughout their history, they have done a great job of carefully selecting iconic products, discovering the culture behind them and deepening their iconic value. We are honored to be working with BEAMS, who we have been fans of for many years.
Jokapoika has been in production since 1956 and is a global fashion icon in its own right. With a history of being loved by Finnish creatives, architects, designers and musicians, its unique silhouettes, truly versatile unisex pieces and endless styling possibilities, Jokapoika truly ticks all the boxes of a classic.
We were able to find surprising color combinations for the vintage Jokapoika we have prepared this time, typical of Marimekko. The combination of vivid and bold colors is the creation of new colors through overlapping colors, which is synonymous with Marimekko's tradition.
Yuri Kikuchi
fennica director
"Marimekko is an important brand that we have had a long relationship with. We have been introducing them at BEAMS since the 90s, and we have many memories of them. It is not just a brand that is 'cute', but also has 'coolness' and 'dignified beauty and strength,' and we have always looked forward to seeing their new collections.
This time, we focused in particular on the Jokapoika shirt. Jokapoika is an iconic item for us, and we have always displayed it in our stores. This design was the first to be offered as a unisex item by Marimekko, and it has been a long-selling item since the 1950s. We feel that there is no other shirt like this. Not only the design, but also the exciting color variations make you feel enriched just by looking at them. We are very happy that we are able to hold this joint event.