B JIRUSHI MARKET will be hosting POP UP SHOP at BEAMS NEWS for a limited time from December 26th (Thursday) to January 13th (Monday)

The pop-up shop for the online shop B JIRUSHI MARKET, which offers a variety of "items" and "experiences" selected by BEAMS staff from among the BEAMS services available around the world, along with their special stories, will be held for a limited time from Thursday, December 26, 2024 to Monday, January 13, 2025 at BEAMS NEWS, located on the second floor of NEWoMan, Shinjuku Station's New South Exit. At POP UP SHOP POP UP SHOP you can see products curated by B JIRUSHI MARKET is usually only available online, and the owner of the "KOJIN-SHŌTEN BEAMS" will actually be at the storefront to welcome customers with items he has selected himself. In addition, you can enjoy a wide range of content unique to B JIRUSHI MARKET, such as products selected in the annual popular content "B-Jirushi of the Year" and food recommended by BEAMS staff. Please come and visit this POP UP SHOP held at BEAMS NEWS.

This is what BEAMS prides on wearing, seeing and touching!

Ten staff members, including those with experience as directors and buyers, as well as staff with a keen sense of aesthetics within BEAMS and future generations of staff, will be exhibiting items they have selected as KOJIN-SHŌTEN owners in two parts during the period. In addition, at this event, KOJIN-SHŌTEN owners will welcome customers in their stores and introduce items that they highly recommend, including actual customer service experiences. Please come to the store and take a look at the various items selected based on their own experience and discerning eyes.

First half: December 26th (Thurs) - January 5th (Sun)

Kenjiro Wada
Hideaki Makino
Nobuo Kikuchi
Haruka Kawae
Sakiko Fujii

<Second Half> 1/6 (Mon) - 1/13 (Mon)

Kenjiro Wada
Kinomi Hirai
Yutaka Eguchi
Atsuko Nakabuchi
Taeko Wakao
Aoi Inoue

B JIRUSHI MARKET editorial team will be giving their own awards! Top 20 MVP items for 2024

The "B Jirushi of the Year" award is given to the most outstanding item introduced at B B JIRUSHI MARKET that year. Last year, the item was only introduced on the B JIRUSHI MARKET website, but this year, the item selected as "B Jirushi of the Year 2024" will be available at POP UP SHOP. Don't miss this opportunity to actually get your hands on the item.

​Click here for "B Mark of the Year 2024"

B JIRUSHI MARKET specializes in food.

The store will also carry FOOD items that were launched at BEAMS LIFE Yokohama, which opened on Saturday, November 30, 2024, and the B JIRUSHI MARKET online store. BEAMS staff, who love to eat just as much as they enjoy fashion, will bring you the happiness and new discoveries of food. In addition to offering products to brighten up your daily dinner table, such as processed meat, seafood, and vegetables, beverages, and seasonings, as well as gift items that are perfect for gifts for loved ones, we also have food items made to Special order by BEAMS.