The event "Enen Izumo Produced by BEAMS JAPAN", showcasing the charms of Shimane and Izumo, will be held again during Izumo Week in January!
2025.01.10
BEAMS JAPAN, which promotes the appeal of Japanese "things" and "experiences" both domestically and internationally, will be holding "Enen Izumo Produced by BEAMS JAPAN," an event that was well received when it was held in November this year, again for two days on January 25th (Sat) and 26th (Sun) at Izumo Taisha-mae Station.
Through the "BEAMS JAPAN GATE STORE" project, < BEAMS JAPAN > has co-created stores with local partners in various regions of Japan, opening them in famous and scenic spots throughout the country. With the cooperation of many local businesses, government officials, craftspeople, and others, this project has provided a multifaceted appeal that could not have been achieved by < BEAMS JAPAN > alone. We are grateful for the "En-En Izumo Produced by BEAMS JAPAN" project, and we hope that the strengths of each of these individuals will be combined to create the future charms of Shimane and Izumo, and to communicate these charms even more widely.
January 26th is Izumo Day. This year, the week including January 26th will be "Izumo Week", and in addition to "Enen Izumo Produced by BEAMS JAPAN", various content will be planned throughout Izumo. We will promote the charm of "Izumo, the sacred land of connections" to local residents and tourists from outside the city and prefecture.
In addition, on the day of the event, Saturday the 25th, Izumo City Mayor Toshiyuki Iizuka and Matsue City Mayor Akihito Uesada, who are connected to this event, are also scheduled to attend. We look forward to seeing you at this opportunity to fully experience the charm of Shimane and Izumo.
Contents
Operation of the "Kakuuchi Train" and "Kissa Train"
A special limited-time train will be operated for two days in collaboration with Ichibata Electric Railway and Enen Izumo Produced by BEAMS JAPAN.
On the first day, the train will run on the "Kakuuchi Train," where you can enjoy sake from four breweries in Izumo, said to be the birthplace of sake, and craft beer from Izumo. Izumo liquor shop "Amboa" will serve hot sake from the four breweries in Izumo, which is said to be delicious when served hot, on board. In addition, "Cheers Sababi," which is expanding the local circle through beer from Izumo, will serve craft beer from the local brewery "Cheers Factory" in Taisha.
On the second day, the "Coffee Shop Train" will run, where you can enjoy original coffee made in the image of Ichibata Electric Railway, as well as lattes made with Izumo matcha. In addition to the event-only blend created in collaboration between Oda City's Goat Coffee and Ichibata Electric Railway, the popular Taisha store "Izumo Saryo Fuji" will be serving lattes made with Izumo matcha on the train.
This train departs from Matsue Shinjiko Onsen Station and arrives at Izumo Taisha-mae Station. After arriving at Izumo Taisha-mae Station, the train will remain at the platform until the end of the event. You can enjoy eating and drinking on the train.
About Ichibata Electric Railway's "Enen Izumo Produced by BEAMS JAPAN" special limited express train
Boarding dates and times: Saturday, January 25th and Sunday, January 26th
11:00 Depart from Matsue Shinjiko Onsen Station
12:10 Arrive at Izumo Taisha-mae Station
This time, we will be selling two special types of tickets with a BEAMS JAPAN design:
① "Enen Izumo Kakuuchi Train" Special Limited Train Ticket
*This also serves as a one-day free pass on Saturday, January 25th. Valid only on the day that the special train is in operation.
Release date: Saturday, January 11th
Fare: 1,600 yen *Drinks not included
Number of tickets sold: 80
Sales stations (number of tickets sold): Matsue Shinjiko Onsen Station (35 tickets), Unshu Hirata Station (10 tickets), Dentetsu Izumoshi Station (25 tickets), Izumo Taisha-mae Station (10 tickets)
*For sales up until the day before the operation date, you will be given an exchange slip. Please collect your ticket at the station where you purchased it on the day of the operation.
② "Enen Izumo Cafe Train" Special Limited Train Ticket
*This also serves as a one-day free pass on Sunday, January 26th. Valid only on the day that the special train is in operation.
Release date: Saturday, January 11th
Fare: 1,600 yen *Drinks not included
Number of tickets sold: 80
Sales stations (number of tickets sold): Matsue Shinjiko Onsen Station (35 tickets), Unshu Hirata Station (10 tickets), Dentetsu Izumoshi Station (25 tickets), Izumo Taisha-mae Station (10 tickets)
*For sales up until the day before the operation date, you will be given an exchange slip. Please collect your ticket at the station where you purchased it on the day of the operation.
③ "Enen Izumo" One-Day Free Pass
Release date: Saturday, January 25th and Sunday, January 26th
Valid only on the day of purchase
Fare: 1,600 yen
Number of tickets sold: 240 for both days
Stations where tickets are sold: Matsue Shinjiko Onsen Station (120 tickets), Unshu Hirata Station (20 tickets), Dentetsu Izumoshi Station (80 tickets), Izumo Taisha-mae Station (20 tickets)
*This ticket does not allow you to board the "Enen Izumo" special limited express train. If you wish to board the train, please purchase a ticket for the "Enen Izumo" special limited express train.
*Please contact Ichibata Railway for details on sales methods.
一畑電車：0853-62-3383（平日9時～17時）
Special food stalls will appear on the station platform
A huge food stall will appear on the platform at Izumo Taisha-mae Station. You can enjoy local flavors such as kamaage soba noodles from a popular Izumo soba restaurant, curry and ramen made with local ingredients, charcoal-grilled yellowtail skewers cooked with fish caught by the stall owners themselves, and deep-fried fish paste with Jurokushima nori seaweed. Food stalls will also be set up inside Izumo Taisha-mae Station, allowing you to enjoy the flavors of Izumo while wandering around the entire station.
Participating stores
Saturday, January 25
Liquor Shop Amboa / Cheers Sababi / LOCAL-IZM / Suyama Shoten / MANTRABHANCHHA. / Suginari Brewery / Azumado / BECK / Retree / Umisakimaru / SPACE Okita / Ramen SUN! / Soba Restaurant Tanakaya / Naniwazushi
Sunday, January 26
Goat Coffee / Izumo Saryo Fuji / LOCAL-IZM / Suyama Shoten / kitchi / Suginari Brewery / BECK / Umisakimaru / SPACE Okita / King / Ichimonjiya
Last updated: January 10, 2025
Craft experience at BEAMS Japan
At BEAMS JAPAN Izumo, we will be holding an event where you can enjoy making Kumiko crafts by Funaki Mokko on Saturday, January 25th, and painting a Horie Daruma doll on Sunday, January 26th. You can also enjoy shopping at More Variation, which offers a wide variety of products that are not usually available in stores.
In addition, during the period, anyone who spends 5,500 yen or more (tax included) at BEAMS JAPAN will receive an original Enen Izumo sacoche as a gift.
*As numbers are limited, the offer will end once all stock is gone.
Spreading the charm of Izumo through various content during "Izumo Week"!
In addition to "Enen Izumo," various events will be held throughout Izumo as part of Izumo Week.
You can enjoy exploring the surrounding area in addition to visiting Izumo Taisha Shrine.
For more details, please check the Izumo Tourism Association website.
Izumo Tourism Association: izumo-kankou.gr.jp
- Date and time
- January 25 (Sat) 11:00-19:00
January 26 (Sun) 11:00-16:00
- venue
- Izumo Taisha-mae Station / LOCAL-IZM / BEAMS JAPAN IZUMO
Related Links
■ "Enen Izumo" Instagram
■ "First Time Izumo Guide" Instagram
■About Izumo Day Event Information
Izumo Tourism Association Website