[※Some changes have occurred] The fourth collaboration between RURU MARY'S and BEAMS COUTURE will be released on Friday, January 31st!
2025.01.24
RURU MARY'S is a brand that has been gaining attention for its chocolate-based sweets. BEAMS COUTURE felt an affinity with the brand's product collection, which led to the collaboration. This initiative, which was well received last time, will be back again, with a total of 10 items, including bags, clothing, and even caps and shoes, to be released on Friday, January 31, 2025.
The products in this collaboration also feature designs that incorporate the iconic floral illustrations used on the packaging. Of particular note are the reversible quilted outerwear and the Japanese-made opera shoes, which are made from cross-stitched fabric. Both are masterpieces that combine design and functionality.
Enjoy the Valentine's season with this playful collection.
- release date
- January 31, 2025 (Friday)
- Expanding stores
- BEAMS ONLINE SHOP BEAMS Ikebukuro, Shinjuku, Street Umeda, Shibuya, Omiya, Yokohama Higashiguchi, Nagoya, Tachikawa, Machida, Ebisu, Kichijoji, Musashi Kosugi, Hiroshima BEAMS BEAMS BEAMS JAPAN BEAMS BEAMS BEAMS BEAMS BEAMS BEAMS BEAMS BEAMS BEAMS
*Sales will begin on the BEAMS ONLINE SHOP as soon as they are ready.
*The release date may change depending on the item.
*Please note that we are unable to reserve items for you at our stores, even if they are part of our store.
Updated 2025.02.04
｜LINE UP｜
Small Boston Bag
¥9,900 (inc.tax)
Color：Blue, Mint.Green, Green
Size: H10.5×W27×D8
·New item
・Design with a chocolate sable motif
Can be worn both diagonally and over the shoulder
- Adjustable length shoulder strap is removable
- Convenient cooler pocket inside
- Suitable for a wide range of uses, from everyday use to picnics and shopping
Flower Tigre bag
¥13,200 (inc.tax)
Color: Blue, Pink
Size: H23.5×W30.5×D12
·New item
・Blue: Swan design
・Pink: Design featuring pansies
- A design reminiscent of the flower Tigre packaging
- A4 size document
- Comes with an inner cooler pocket
Caps
¥6,380 (inc.tax)
Color: Green, Black
Size：One size
·New item
・One chocolate sable package with embroidery
・ GOLD logo embroidered on the back
Available in green, inspired by the Aoyama store, and black, which is easy to wear on a daily basis.
- Casual and sophisticated design that is easy to use for both men and women
Embroidered opera shoes
¥22,000 (inc.tax)
Color: Ivory, Blue
Size: 23cm, 23.5cm, 24cm, 24.5cm, 25cm
·New item
- Uses fabric made with cross stitching
- A natural and elegant finish that exudes the warmth of handcrafted work
・Uses an original wooden last that makes your feet look slimmer
・A high-quality pair of shoes carefully made in Japan
- Suitable for a wide range of occasions, from casual to formal
｜LINE UP｜
Small Boston Bag
¥9,900 (inc.tax)
Color：Blue, Mint.Green, Green
Size: H10.5×W27×D8
·New item
・Design with a chocolate sable motif
Can be worn both diagonally and over the shoulder
- Adjustable length shoulder strap is removable
- Convenient cooler pocket inside
- Suitable for a wide range of uses, from everyday use to picnics and shopping
Flower Tigre bag
¥13,200 (inc.tax)
Color: Blue, Pink
Size: H23.5×W30.5×D12
·New item
・Blue: Swan design
・Pink: Design featuring pansies
- A design reminiscent of the flower Tigre packaging
- A4 size document
- Comes with an inner cooler pocket
Caps
¥6,380 (inc.tax)
Color: Green, Black
Size：One size
·New item
・One chocolate sable package with embroidery
・ GOLD logo embroidered on the back
Available in green, inspired by the Aoyama store, and black, which is easy to wear on a daily basis.
- Casual and sophisticated design that is easy to use for both men and women
Embroidered opera shoes
¥22,000 (inc.tax)
Color: Ivory, Blue
Size: 23cm, 23.5cm, 24cm, 24.5cm, 25cm
·New item
- Uses fabric made with cross stitching
- A natural and elegant finish that exudes the warmth of handcrafted work
・Uses an original wooden last that makes your feet look slimmer
・A high-quality pair of shoes carefully made in Japan
- Suitable for a wide range of occasions, from casual to formal
knit pullover
¥22,000 (inc.tax)
Color: Rose
Size：One size
·New item
・Rose pattern knit inspired by the packaging of chocolate sable
・Plenty of volume in the sleeves for an accent
-Short length and stylish silhouette
・A design that combines elegance and cuteness
knit pullover
¥22,000 (inc.tax)
Color: Rose
Size：One size
·New item
・Rose pattern knit inspired by the packaging of chocolate sable
・Plenty of volume in the sleeves for an accent
-Short length and stylish silhouette
・A design that combines elegance and cuteness
Knit shorts
¥16,500 (inc.tax)
Color: Rose
Size：One size
·New item
・Rose pattern knit inspired by the packaging of chocolate sable
・A mature and clean style
Knit shorts
¥16,500 (inc.tax)
Color: Rose
Size：One size
·New item
・Rose pattern knit inspired by the packaging of chocolate sable
・A mature and clean style
Quilted outerwear
¥39,600 (inc.tax)
Color: Rose
Size：One size
·New item
- All high-quality items carefully crafted by hand
-Reversible design allows you to enjoy two completely different atmospheres
- Two patterns: a fine quilt pattern inspired by the packaging of a single chocolate sable (green), and a smaller all-over pattern with the same motif
・A piece that combines design and practicality
Quilted outerwear
¥39,600 (inc.tax)
Color: Rose
Size：One size
·New item
- All high-quality items carefully crafted by hand
-Reversible design allows you to enjoy two completely different atmospheres
- Two patterns: a fine quilt pattern inspired by the packaging of a single chocolate sable (green), and a smaller all-over pattern with the same motif
・A piece that combines design and practicality
Quilted pants
¥39,600 (inc.tax)
Color: Rose
Size：One size
·New item
- All high-quality items carefully crafted by hand
- The design is cute and elegant, with a fine quilt pattern reminiscent of the packaging of a single chocolate sable (green).
・Warm and comfortable to wear
- Ideal for casual occasions and when you want to relax
Quilted pants
¥28,600 (inc.tax)
Color: Rose
Size：One size
·New item
- All high-quality items carefully crafted by hand
- The design is cute and elegant, with a fine quilt pattern reminiscent of the packaging of a single chocolate sable (green).
・Warm and comfortable to wear
- Ideal for casual occasions and when you want to relax
Bags
¥7,150 (inc.tax)
Color：Blue, Mint.Green, Green
Size: H29×W24×D12.5
・A small bag in the shape of a paper bag with the packaging design of a chocolate sable
・A series created with the concept of "making sure chocolate doesn't melt easily"
- Only the inner zippered pocket is designed to keep things cool, so you can carry snacks with you
smartphone shoulder
¥6,050 (inc.tax)
Color：Blue, Mint.Green, Green
Size: H16 x W10 x D1.5
・Proposed as a smartphone case
・Can be used even with devices other than smartphones
- Comes with a mirror so you can change the color after eating the chocolate
・With card case
Bags
¥7,150 (inc.tax)
Color：Blue, Mint.Green, Green
Size: H29×W24×D12.5
・A small bag in the shape of a paper bag with the packaging design of a chocolate sable
・A series created with the concept of "making sure chocolate doesn't melt easily"
- Only the inner zippered pocket is designed to keep things cool, so you can carry snacks with you
There are some changes to the colors of the bags.
We deeply apologize for any inconvenience caused to our customers.
We sincerely apologize to customers who have been looking forward to the release.
We kindly ask for your understanding.
smartphone shoulder
¥6,050 (inc.tax)
Color：Blue, Mint.Green, Green
Size: H16 x W10 x D1.5
・Proposed as a smartphone case
・Can be used even with devices other than smartphones
- Comes with a mirror so you can change the color after eating the chocolate
・With card case
Selling sweets
Chocolate sable 2 pieces 410 yen (inc. tax)
Flower Tigre 2 pieces 864 yen (inc. tax)
Flower Tigre (Almond Caramel) 2 pieces 972 yen (inc. tax)
- Expanding stores
- BEAMS Ikebukuro, BEAMS Shinjuku, BEAMS Nagoya
- Sweets will also be on sale at some BEAMS stores.