Men's casual label BEAMS opens first pop-up store in Los Angeles

BEAMS, a Tokyo-based select shop, will be holding its first ever limited-time store, BEAMS POP-UP LA, for its original BEAMS 's apparel label, in Los Angeles, USA from Friday, March 7th to Sunday, April 20th, 2025.

BEAMS, the men's casual label that bears the company's name, was born when BEAMS was founded in 1976. Proposing comfortable everyday wear under the theme of "Basic & Exciting," the label has created many trends that have remained in the history of Japanese fashion. It also has a rich track record of collaborations with domestic and international brands, and is synonymous with the company's constant challenge.

The limited-time store, which will be held in the downtown Los Angeles area, will carry the 2025 Spring/Summer collection of original BEAMS clothing, which represents the modern casual style of Tokyo, as well as the A collection, an original line that redefines "AUTHENTIC" and was developed in pursuit of "clothes that truly feel good" based on American casual. In addition, the store will release special collaboration items with various brands that have built long-standing relationships with BEAMS, including the original brand SSZ, inspired by surf and skate culture, and Levi's®︎ and NEEDLES.

During the period, we will also be inviting the local community, mainly local customers, to new product launch events and reception parties.

BEAMS POP-UP LA