Electronic musical instrument manufacturer Roland will be opening a pop-up shop at BEAMS Life Yokohama from Friday, April 4th!

2025.03.28

Electronic musical instrument manufacturer Roland will be opening a pop-up shop at BEAMS Life Yokohama from Friday, April 4th.
This pop-up shop commemorates the 20th anniversary of the release of the legendary machine ``SP-404'', and has teamed up with SAMUEL, a brand created by Naohirock and ANI (Scha Dara Parr), and TOKYO CULTUART by BEAMS to sell collaborative goods such as T-shirts and caps with ``SP-404'' motifs.

To commemorate the opening of the pop-up shop, on Friday, April 11th during the event, there will be a special live performance using the SP-404 by Donuts Disco Deluxe, the band ANI belongs to, and Sekuyama, who is close friends with SAMUEL.

This is an opportunity for everyone to participate, so please come along.


Roland


A brand of electronic musical instruments such as electronic drums, electronic pianos, synthesizers, and dance and DJ related products, as well as audiovisual equipment. Since its establishment in 1972, the company has created many world-leading technologies and products, proposing new value to the musical instrument market, and has been one of the earliest companies to combine "sound" and "video," as well as expanding its business into new areas such as software sound source subscription services.
Instagram: https://www.instagram.com/roland_jp/
Official Site: https://www.roland.com/jp/

Roland


A brand of electronic musical instruments such as electronic drums, electronic pianos, synthesizers, and dance and DJ related products, as well as audiovisual equipment. Since its establishment in 1972, the company has created many world-leading technologies and products, proposing new value to the musical instrument market, and has been one of the earliest companies to combine "sound" and "video," as well as expanding its business into new areas such as software sound source subscription services.
Instagram: https://www.instagram.com/roland_jp/
Official Site: https://www.roland.com/jp/



SAMUEL


A brand created by ANI (Scha Dara Parr/Donuts Disco Deluxe) and Naohirock, with an old school motif centered around illustrations and graphics.
Instagram: https://www.instagram.com/samuel_official_brand/
Official Site: https://samuel-store.com/

SAMUEL


A brand created by ANI (Scha Dara Parr/Donuts Disco Deluxe) and Naohirock, with an old school motif centered around illustrations and graphics.
Instagram: https://www.instagram.com/samuel_official_brand/
Official Site: https://samuel-store.com/

LINE UP

LINE UP

Roland × SAMUEL
SP-404 MKⅡ Illustration Tee

Color: white, gray
Size: M, L, XL, XXL
Price: 6,600 yen (tax included)

Roland × SAMUEL
SP-404 MKⅡ Logo Tee

Color: white, black
Size: M, L, XL, XXL
Price: 6,600 yen (tax included)

Roland × SAMUEL
Roland Logo Cap

Colors: Light black denim, light blue denim, orange
Size: free size
Price: 6,050 yen (tax included)

Roland × SAMUEL
Roland Logo Tote

Color: natural, black
Price: 2,530 yen (tax included)

Roland × TOKYO CULTUART by BEAMS
SP-404 Graphic Tee

Color: ash, black
Size: S, M, L, XL
Price: 6,600 yen (tax included)

Roland × TOKYO CULTUART by BEAMS
SP-404 Logo Cap

Color: gray, black
Size: free size
Price: 6,050 yen (tax included)

Roland POP UP SHOP

Roland POP UP SHOP

Event schedule
Friday, April 4, 2025 - Sunday, April 20, 2025
Venue
ビームス ライフ 横浜

Live Performance with SP-404
by Donuts Disco Deluxe & Seoksan

Date and time
Friday, April 11, 2025
Doors open at 18:30 / Show starts at 19:00 / Ends at 21:00
Venue
BEAMS Life Yokohama
Appearance
Donuts Disco Deluxe / Sekuyama

Live Performance with SP-404
by Donuts Disco Deluxe & Seoksan

Date and time
Friday, April 11, 2025
Doors open at 18:30 / Show starts at 19:00 / Ends at 21:00
Venue
BEAMS Life Yokohama
Appearance
Donuts Disco Deluxe / Sekuyama

<Notes>

・Admission is free for everyone.
・Depending on the congestion situation, admission may be restricted. Thank you for your understanding and cooperation.
・Please manage your own baggage. We are not responsible for any loss, theft, or damage inside or outside the venue.
・Please refrain from any behavior that may disturb the neighborhood inside or outside the venue.

<Notes>

・Admission is free for everyone.
・Depending on the congestion situation, admission may be restricted. Thank you for your understanding and cooperation.
・Please manage your own baggage. We are not responsible for any loss, theft, or damage inside or outside the venue.
・Please refrain from any behavior that may disturb the neighborhood inside or outside the venue.



Donuts Disco Deluxe


Donuts Disco Deluxe [ANI / Robochu / AFRA]. Donuts Disco Deluxe is a sound system consisting of ANI and Robochu of Scha Dara Parr, and AFRA. It is edited and sampled from ANI's breakbeat library, and Robochu connects haiku and block parties with his unique rhymes. WORLD CLASS beatboxer AFRA will connect various generations, countries and various music with a heartbeat. In 2022, the first 7-inch single "Disco Rap" c/w "Atsuatsu Donuts" will be released!
Instagram: https://www.instagram.com/donuts_disco_deluxe/

Donuts Disco Deluxe


Donuts Disco Deluxe [ANI / Robochu / AFRA]. Donuts Disco Deluxe is a sound system consisting of ANI and Robochu of Scha Dara Parr, and AFRA. It is edited and sampled from ANI's breakbeat library, and Robochu connects haiku and block parties with his unique rhymes. WORLD CLASS beatboxer AFRA will connect various generations, countries and various music with a heartbeat. In 2022, the first 7-inch single "Disco Rap" c/w "Atsuatsu Donuts" will be released!
Instagram: https://www.instagram.com/donuts_disco_deluxe/



Mount Seku


Born in Kawasaki City. After working as a dancer and magazine editor, he is now a DJ.
In 2015, he released his official mixed CD "SEXYMUSIC ~FANTASY~" (ULTRA-VYBE, INC.).
She is currently writing a column titled "Sekiyama's Stay Home Shopping" in the magazine "POPEYE."
He is the arena DJ and music selection officer for the professional basketball league "B League: Kawasaki Brave Thunders."
He is also active as a DJ and merchandise sales unit "Keihin Denshi" with ANI from Scha Dara Parr.
I'm doing a lot of different things.
Instagram: https://www.instagram.com/sexyamaguchi/

Mount Seku


Born in Kawasaki City. After working as a dancer and magazine editor, he is now a DJ.
In 2015, he released his official mixed CD "SEXYMUSIC ~FANTASY~" (ULTRA-VYBE, INC.).
She is currently writing a column titled "Sekiyama's Stay Home Shopping" in the magazine "POPEYE."
He is the arena DJ and music selection officer for the professional basketball league "B League: Kawasaki Brave Thunders."
He is also active as a DJ and merchandise sales unit "Keihin Denshi" with ANI from Scha Dara Parr.
I'm doing a lot of different things.
Instagram: https://www.instagram.com/sexyamaguchi/