HAPPY OUTSIDE BEAMS will be holding an outdoor fun event in Atsugi called "HAPPY OUTSIDE BEAMS_Play Mölkky in Atsugi" on Sunday, May 4th (National Holiday)!
2025.04.18
BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Shitara Hiroshi) will be holding a Mölkky-focused event called "HAPPY OUTSIDE BEAMS_Play Mölkky in Atsugi" at Atsugi Central Park in Atsugi, Kanagawa Prefecture on Sunday, May 4th, 2025 (National Holiday).
HAPPY OUTSIDE BEAMS, a brand that proposes "a happy way to enjoy the outdoors through people, things, and experiences that you'll want to share with others," will be producing outdoor events centered around Mölkky.
Mölkky, a game that originated in Finland, is a game in which players compete for points by knocking down wooden pins.Despite its simple rules, its appeal is that anyone, from children to adults, can enjoy it.
HAPPY OUTSIDE BEAMS, which sympathizes with the idea that "everyone can enjoy it," has planned an event called "HAPPY OUTSIDE BEAMS Mölkky," where visitors can experience the joy of playing outdoors through Mölkky.
A total of six areas will be set up at the venue, including the Mölkky tournament "HAPPY OUTSIDE BEAMS CUP," as well as the "PLAY AREA," "MARKET AREA," and "WORK SHOP AREA."
If you enjoy the three contents, you will also be able to participate in a sticker rally where you can receive a special HAPPY OUTSIDE BEAMS novelty item.
Admission is free and anyone can enjoy playing outdoors at this event.
Take this opportunity to experience the fun of playing outside and the charm of Mölkky at "HAPPY OUTSIDE BEAMS_Play Mölkky in Atsugi."
- event name
- HAPPY OUTSIDE BEAMS Play_Molkky!
- Date and time
- May 4th, 2025 (Sunday, National Holiday) 10:00-17:00 (scheduled)
*HAPPY OUTSIDE BEAMS CUP will also be held from 10:00 to 17:00 (scheduled)
* In case of rain, the event will be held the following day.
*If the event is postponed due to rain, we will announce it on this page on Friday, May 2nd.
- Venue
- Atsugi Central Park 3-2 Kotobukicho, Atsugi City, Kanagawa Prefecture
- Admission fee
- free
- Notes
- *In case of rain, the event will be held the following day.
*If the event is postponed due to rain, we will announce it on this page on Friday, May 2nd.
*Please use public transportation when visiting as parking is limited.
Sponsor: BEAMS Co., Ltd.
Co-organized by the Japan Mölkky Association
Sponsor: Atsugi City
Area List
Mölkky Tournament "HAPPY OUTSIDE BEAMS CUP"
A Mölkky tournament organized by BEAMS, a support partner of the Japan Mölkky Association, which is open to beginners as well.
- Date and time
- May 4th, 2025 (Sunday, National Holiday) 9:30-17:00 (scheduled)
* In case of rain, the event will be held the following day.
*If the event is postponed due to rain, we will announce it on this page on Friday, May 2nd.
- Venue
- Atsugi Central Park (3-2 Kotobukicho, Atsugi City, Kanagawa Prefecture)
- Entry fee
- 4,000 yen/team
- Number of teams recruited
- Maximum 72 teams (2-4 people per team)
- Entry period
- From 18:00 on April 1, 2025 to 23:59 on April 22, 2025
- How to Enter
- Lottery system
* After submitting your application, we will contact you regarding the lottery results by Saturday, April 26th.
Please check the notes at the following URL before applying.
https://t.livepocket.jp/e/beamscup2025
In the MARKET AREA, where you can purchase items that match outdoor play, there will be stores such as SUNSKI, an eco-friendly sunglasses brand born in San Francisco that always has an environmentally conscious mindset, and TIMEX, a representative American watch brand founded in 1854 and the Japan Mölkky Association's annual premier partner.
Additionally, two of BEAMS' famous staff members will be setting up KOJIN-SHŌTEN to sell merchandise at B JIRUSHI MARKET, where BEAMS' stamp of approval is collected.
We will be selling a variety of items, including Mölkky-related goods, outdoor equipment, and clothing suitable for playing outside.
List of participating lands
SUNSKI
An eyewear brand established in San Francisco, California, USA in 2012. With a modern take on 80s vintage style, recycled plastics and high-quality polarized lenses as standard, the brand offers eyewear that combines design, functionality and sustainability.
SUNSUKI Official Website: https://www.sunski-japan.jp/
TIMEX
Founded in Connecticut in 1854, the No. 1 US brand known as "America's Timekeeper" continues to make popular, high-quality, and versatile watches. They produce highly reliable watches, including watches for the US military and classic models such as Ironman® and Expedition®.
TIMEX official website: https://www.timexwatch.jp/
〈B JIRUSHI MARKET〉“ KOJIN-SHŌTEN”
From directors and buyers to the next generation of staff, BEAMS' most enthusiastic people will be gathered together. In other words, the selection of products is up to the individual. As store owners, each person will introduce products and services that they have curated themselves.
Special page: https://www.beams.co.jp/special/bjirushi_market/about/
Nobu Kikuchi
We offer outdoor products selected from a camper's unique perspective.
Taeko Wakao
We offer items that bring out the charm of "adult women" and items that will reward yourself for your hard work every day.
Yuichi Furuya
Utilizing his experience as a buyer at bPr BEAMS which sells a wide variety of miscellaneous goods from around the world, he now develops toys such as Mölkky and radio-controlled cars.
Kenjiro Wada
With the theme of "One's Closet," the brand offers unique products based on a unique perspective inspired by one's own closet.
HAPPY OUTSIDE BEAMS will be providing a selection of food to enjoy with Mölkky. Four stores from a variety of genres will be gathering at this event.
We will be serving one-handed food that you can easily enjoy while having fun at Mölkky, as well as alcoholic and non-alcoholic drinks that will give you a taste of Scandinavia.
1. "TAWATAWA STAND"
Tawatawastand, commonly known as Tawasta, is based on the Koma approach to Mt. Oyama, Tanzawa.
We provide mountaineers and tourists with a chance to recharge their batteries through meals.
The local specialty, Oyama tofu, local vegetables, game meat, Sagami pork and other ingredients unique to this area are on tour, transcending genres and going beyond the store, riding the wind with love.
We look forward to seeing you all with our lineup of signature dishes, including our famous Lu Rou Fan, our new standard Oyama beef and rice, and our wild game shumai.
Official Instagram: https://www.instagram.com/tawatawastand/
2. "Because Hot Dog"
Because Hot Dogs, which has the theme of "healthy junk food," uses gluten-free rice flour bread and additive-free sausages.
We'll add a touch of humor to give you an opportunity to become more health conscious.
Official Instagram: https://www.instagram.com/because_hotdogs/
3. "Ochanowa"
Ochanowa is a project that aims to create environmentally friendly Japanese tea in Japan, a country surrounded by rich nature and with a rich tea-making culture, and to create tea habits that enrich daily life.
"Enjoying tea" is a beloved daily habit. It brings harmony, harmony, and harmony. Just as tea leaves dance with the wind and water moistens the earth, we will be grateful for the blessings of nature and build an earth-friendly habit.
Official Instagram: https://www.instagram.com/ochanowa.official/
4: "BEAMS Life Yokohama"
What BEAMS thinks about "food".
Not only are they delicious, but they also contain ingredients made with the love of their producers, amazing seasonings, the flavors of famous restaurants, and unexpected combinations of this and that. BEAMS staff, who love to eat just as they enjoy fashion, will bring you the happiness and new discoveries of food at "BEAMS Life Yokohama," a new concept store specializing in lifestyle.
Official Instagram: https://www.instagram.com/beams_life_yokohama/
*The image is for illustrative purposes only.
In addition to a workshop where you can make metal badges inspired by Japanese Mölkky culture, there will also be an experiential workshop by UPI, which promotes outdoor lifestyles, where you can learn how to use knives that are useful for camping.
Amplage International Inc. (UPI)
Since its founding in 2010, Amplage International Inc. (UPI) has been working with overseas outdoor brands from Scandinavia, Ireland, North America and other countries under the philosophy of "Together with people who live warmly in nature." We hope to be of service to you in enriching your daily lifestyle and outdoor life, even if just a little.
UPI official website: https://upioutdoor.com/
*Image is for illustrative purposes only.
An area where you can experience the outdoor play gear that HAPPY OUTSIDE BEAMS is focusing on.
You can experience free activities that anyone from children to adults can enjoy, such as Mölkky, wooden sticks, ladder ball, and cornhole.
*Children of elementary school age or younger must be accompanied by a guardian.
After enjoying outdoor activities, we have an area where you can relax and enjoy the comfort of nature.
You can relax in a hammock from the outdoor gear brand eno, and there are also other comfortable chairs and tables available in the area. Enjoy a meal or relax in your own style.
ENO (Eagle's Nest Outfitters)
Founded in 1999 in Asheville, North Carolina, USA, this leading brand of high-quality hammocks and outdoor gear offers durable hammocks made from high-quality materials such as parachute nylon.
ENO official website: https://enohammock.jp/
Organized and managed by: BEAMS Co., Ltd. and Japan Mölkky Association
About Mölkky
Mölkky is a sport developed in 1996 based on the traditional game kyykkä from the Karelia region of Finland. Players compete for points by throwing a wooden stick (mölkky) to knock down 12 wooden pins (skittles) with numbers 1 to 12 written on them that are placed 3 to 4 meters away. Mölkky has attracted attention since Tetsuya Morita of "Saraba Seishun no Hikari" participated in the world championships held in France in 2019, and in recent years, it has been featured on TV programs and social media, while there are more opportunities to experience mölkky at events and experience sessions in various places. According to a survey conducted by the Japan Mölkky Association in January 2025, the number of participants in mölkky is estimated to be approximately 2.74 million (the number of participants in this survey is "those who have played mölkky at least once in the past year"). Compared to past survey results, the number of people is steadily increasing, with 990,000 people in the December 2022 survey and 1.65 million people in the December 2023 survey, which is 1.6 times the number of people from the previous year.
The world championships held in August 2024 were the largest ever, with 643 teams (approximately 3,200 people) from 15 countries and regions, including Japan, participating. The world championships consisted of a national team competition (held on the 23rd) between representative teams from countries affiliated with the International Mölkky Federation, and a final competition (held on the 24th and 25th) between teams that had entered. In the final competition, the Japanese team won for the first time, and the Japanese team also stood out.