BEAMS will be hosting a pop-up where customers can experience the world of POTATO HEAD, a regenerative lifestyle brand from Bali.
2025.05.02
A pop-up event where you can experience the world of POTATO HEAD, a regenerative lifestyle brand from Bali, Indonesia, will be held at three BEAMS stores from May to June.
Last summer, BEAMS staff visited Bali and were impressed by POTATO HEAD's efforts to solve social issues and create a sustainable business. With the hope that many people would experience the "Good Times, Do Good" spirit and bring about positive changes in their daily lives through their products and experiences, they decided to hold a pop-up event for POTATO HEAD's original products.
POTATO HEAD offers a sustainable lifestyle that the brand envisions, centering on its hospitality business, under the philosophy of "Good Times, Do Good." Based in a hotel in Bali, the brand proposes "a better way of life" to the entire local community, including guests, through restaurants, beach clubs, products, and more.
The brand's hotels, which have also been selected as one of "The World's 50 Best Hotels," feature an ocean-view beach club, 226 warm, wooden-style rooms, six restaurants and bars with different atmospheres, and a high-quality spa. The company also operates its businesses using natural and recycled materials, such as upcycled recycled materials for the furniture and amenities.
Their sustainability efforts are diverse, including a significant reduction in landfill waste through thorough waste management, beach clean-up activities and mangrove planting with the aim of coexisting with and contributing to the local community. In a space inspired by the philosophy and energy of Bali, they provide visitors with "the best time" and "a better way of life" while sincerely addressing the solution of social issues.
This event will be held over three sessions and will feature the exhibition and sale of "WASTED," an upcycled product line of interior and miscellaneous goods made from recycled waste materials, as well as original apparel that combines design with environmental friendliness.
Please come and experience the world of "Good Times, Do Good." brought to you by POTATO HEAD.
POTATO HEAD
A regenerative lifestyle brand inspired by Bali. Based on the philosophy of "Good Times, Do Good," the brand offers a sustainable lifestyle (experiences, products, and services) centered around the hotel business. Its innovation and sustainability have been highly praised, including being selected as one of "The World's 50 Best Hotels."
@potatoheadbali
POTATO HEAD's Initiatives
Bali produces 1.6 million tons of waste annually, 20% of which is plastic. As there are no incinerators, much of the waste is landfilled, but the lack of infrastructure for waste disposal is a serious problem. Dumped waste flows into the rivers and into the ocean, becoming a social problem that affects the natural environment and the tourism industry. Based on the philosophy of "Good Times, Do Good," POTATO HEAD is implementing various innovative and sustainable initiatives to contribute to the local community.
POTATO HEAD
and more...
WASTED
Event details at BEAMS Kobe (updated June 11, 2025)
・Domestic limited sale of original POTATO HEAD apparel
・Sale of "WASTED", an upcycled product made from recycled materials
・Sale of interior items and accessories used in BEAMS store displays
About the workshop
*Due to circumstances, the workshop has been canceled. In addition, there will be no workshops at BEAMS Harajuku or BEAMS Kobe. We deeply apologize for the inconvenience caused to everyone who was looking forward to participating. Updated 2025.05.09
Participating stores | Event period
- BEAMS Life Yokohama
- May 10th (Sat) - May 18th (Sun), 2025
@beams_life_yokohama
- BEAMS Harajuku
- Saturday, May 24, 2025 - Sunday, June 1, 2025
@beams_harajuku
- BEAMS Kobe
- Saturday, June 14, 2025 - Sunday, June 22, 2025
@beams_kobe