SSZ, a brand created by BEAMS buyer Tadayuki Kato, will hold its second pop-up store at BEAMS in Taiwan.

Last year, SSZ Taiwan POP UP was realized at the request of the Taiwanese staff. SSZ does not make an official homepage, and my Instagram KATO YASAI is the official account of SSZ. To be honest, it is impossible if you continue for almost 10 years. Yes, we make it impossible. I think there are some people who do not have iPhones nearby, and I feel the same way, I can't be swallowed up by the people around me, for various reasons.
I am who I am. I make the things I want to wear, I make the things I want to make. In fact, SSZ has someone who acts as a merchandiser, but ultimately, we do things on a scale that is true to ourselves and true to SSZ, with a focus on keeping the factory to a minimum and not causing trouble for others.
When a brand gets big, it becomes something like overseas, but basically, I don't have a saying that I look at things from the bottom of my eyes. If there is a flashlight that shines on my surroundings, I can continue to do things quietly and quietly. There is no brand as quiet as SSZ. Its roots are in zines. I've always wanted to create things, but I was out of the running for a long time, so I guess the time when I had to do everything myself if I wasn't recognized is ingrained in me.
The conversation has completely gone off track.
I really fell in love with Taiwan at the POP UP last year. The people there are so kind and so passionate.
Last time, we created a collection based on the concept of bananas being healthy for the body.
This time, I want to create a realistic representation of Taiwan.
I decided to use the concept of a moped racing through the city, something I experienced in Taiwan last time.
We won't be doing the Taiwan POP UP next year,
Maybe it's the last time,
for now,
Anyway, I went to Taiwan last year.
I fell in love with Taiwan.
Thank you.
@katoyasai