BEAMS will be supporting Japan's largest hip-hop festival, POP YOURS.
2025.05.16
BEAMS will support POP YOURS, one of Japan's largest hip-hop festivals, which will be held at Makuhari Messe International Exhibition Halls 9-11 on Saturday, May 24th and Sunday, May 25th, 2025.
A special booth produced by FUTURE ARCHIVE ARCHIVE, a brand developed by BEAMS, will be set up at the venue, where visitors can take part in a fashion snap shoot.
In addition, customers who participate in the snapshot photo shoot will receive a capsule toy at random, featuring illustrations created by four artists with ties to FUTURE ARCHIVE based on the FUTURE ARCHIVE logo, as well as one of five venue-exclusive acrylic key chains (5 types in total) featuring the latest logo for the Spring/Summer 2025 season.
Through POP YOURS, BEAMS hopes to deliver to everyone a special experience that combines the excitement of hip hop culture with the fun of fashion.
If you visit the venue, be sure to stop by the special booth produced by FUTURE ARCHIVE.
Venue-limited capsule toys Participation conditions
・Fashion snap photoshoot (multiple people allowed)
・Follow the official FUTURE ARCHIVE Instagram account
*Please note that the number of acrylic keychains is limited.
Acrylic key chains exclusive to the venue
*The photos are taken using samples. The specifications may differ from the actual product.
Itsuki
A tattoo artist and designer born in Kanagawa Prefecture in 1999.
He will begin working as a tattoo artist in 2022. He is self-taught and only works from designs he has drawn in his sketchbook.
In 2024, he founded the creative studio XoGul in Kanagawa Prefecture, whose address is not disclosed.
XoGul not only serves as a tattoo studio where artists from all over the world gather, but also has a shop selling the clothes and branded goods of his friends. He is the only Japanese member of TEENAGENINJACLUB.
Instagram: @_ltsuki
TAPPEI
Artist, tattoo artist, graphic designer Born in 1993 in Osaka Prefecture. He has been interested in painting and tattoos since childhood and continues to draw. He dropped out of the Art and Craft Department at Kobe Design University and began working as a tattoo artist, thinking of the skin as part of the canvas. Since 2014, he has been based in Tokyo, working as a staff member at an apparel select shop in Harajuku before also working as a graphic designer. He then established the tattoo studio and office "TAPPEI ROOM" in Nakameguro. In 2022, he will also announce collaborations with NIKE, UNDERCOVER, BEAMS, and others.
In 2025, he will hold his first overseas solo exhibition in Korea.
Instagram: @tappeis
AsahiNa
A visual artist living in Tokyo. Born in Yamanashi Prefecture in 2000, AsahiNa combines current technology and cutting-edge things with her own sensibilities to create new things. Fascinated by the abundant nature of her hometown, she expresses everyday water, flowers, light, and glass using 3D technology, elevating them into a fantastical digital world. Her attitude and style of work have been highly praised both in Japan and overseas, and she has collaborated with various apparel brands, worked on artwork for music artists, and in recent years has also worked on key visuals for commercial facilities such as 109 and HEP FIVE.
Instagram: @_asahina__
YAMEPI©
An artist who is supported both in Japan and overseas for his distinctive character designs drawn with bold lines and his detailed worldview.
Countless characters and stories are born from the street culture in which YAMEPI© resides.
In addition to being a member of the creative crew COMET©, she is also active in a wide range of fields, including running brands, JAM®, and as a model.
Instagram: @yamepi_01
FUTURE ARCHIVE
In `` FUTURE ARCHIVE,'' we treat the things that emerge from these scenes as archives of the future, and edit them from BEAMS' perspective and present them in a big way. Our goal is a place where "here and now" = "fashion" is affirmed. The future is only possible by accumulating the present.
- "POP YOURS" Event Summary
- Date and time
- May 24th (Sat) and 25th (Sun) 2025 Doors open at 9:30 / Show starts at 11:00 (scheduled)
- venue
- Makuhari Messe International Exhibition Hall 9-11 (2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
- Sponsored by
- SPACE SHAWER NETWORK
- Official site
- https://popyours.jp/m2025
- Official Instagram
- @pop_yours