The special Reebok x PlayStation® collection will be sold exclusively at BEAMS in Japan.
2025.09.30
To celebrate the 30th anniversary of the birth of PlayStation®︎ and 90s culture, Reebok will be releasing sneakers that combine the legacy of PlayStation®︎, and these will be sold exclusively at BEAMS in Japan.
This collection, which carries the message "To all of you who are obsessed with playing," features three special designs that celebrate the 30th anniversary of PlayStation®︎ and 90s culture, fusing the legacies of both games through detailed designs and nostalgic details.
This special collection will only be sold at select stores in Japan, the US, and the UK. BEAMS will carry "INSTAPUMP FURY 94" and the "PlayStation®︎| Reebox 30th Anniversary Collection Stacking Box."
This collection will be available at BEAMS JAPAN (Shinjuku) and BEAMS ONLINE SHOP from Friday, October 24th to Sunday, October 26th, 2025.
PlayStation®︎ × Reebok 30th anniversary collection
INSTAPUMP FURY 94
The "Press Play" pump ball, memory card-inspired tongue, and other playful details are hidden within the retro design. It's been 30 years since the original PlayStation® was released in Japan in 1994. Experience the excitement of the moment it all began right from your feet.
Size: 25-29.5cm
Price: ¥40,700 (inc.tax)
PlayStation®︎ | Reebok 30th Anniversary Collection Stacking Box
The three shoes, each with a nostalgic yet fresh design, are housed in a special stacking box with a serial number.
Size: 25-29cm (no half sizes available) *Updated October 20th (Monday)
Price: ¥108,900 (inc.tax)
*"PlayStation" is a trademark or registered trademark of Sony Interactive Entertainment Inc.
Notes on sales (as of September 30, 2025)
・Only available from Friday, October 24th to Sunday, October 26th.
-Sales will begin on BEAMS ONLINE SHOP as soon as they are ready.
-Sales will end as soon as stock runs out.
・To purchase, you must register as a BEAMS CLUB member.
・Each person can purchase only one Item number per item.
・Reservations, orders, and mail orders are not accepted.
・If the product is defective, we will not provide a replacement. We will only offer a refund. Thank you for your understanding.
・We will refuse the sale if we see anyone giving or receiving money or goods, whether inside or outside the store.
・We cannot answer inquiries about the number of items in stock or the number of items in stock.
- release date
- October 24th (Friday) - October 26th (Sunday), 2025
- Sales store
- BEAMS JAPAN (Shinjuku)
2F, 3-32-6 Shinjuku, Shinjuku-ku, Tokyo
BEAMS ONLINE SHOP *Sales will start as soon as they are ready
- Customer Inquiries
- customer service desk
Tel: 0120-011-301
Reception hours 11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)