The third installment of the "Fukushima Travel Map" will introduce you to the charms of Iwaki City and Hirono Town in the Hamadori region.
2026.02.02
Fukushima Travel Map, a collaborative project between Fukushima Prefecture and BEAMS JAPAN, is a record of a journey that takes you through Fukushima's climate and culture, as well as the handicrafts that are rooted there. It proposes a new style of travel that allows you to experience the land, interact with the people, and explore Fukushima's "present" through your own senses.
The third installment, "Fukushima Travel Map - 2025 Winter Fukushima Time, Sea Exploration [Iwaki/Hirono]," will take you to Iwaki City and Hirono Town in the Hamadori region of Fukushima Prefecture from the perspective of BEAMS JAPAN. Some of the souvenirs collected on the trip will be sold at two stores: BEAMS JAPAN (Shinjuku) and BEAMS JAPAN Kyoto. At the first BEAMS JAPAN Kyoto store, souvenirs from the previous two trips will also be available.
Enjoy the charm of Hamadori brought to you by Tabi Map.
Iwaki Daruma (To 4, Nu 1, O) | Takahashi Studio
The Iwaki Daruma features an impressive border that reflects the sea of Iwaki and the spray of the waves. This lucky charm that draws good fortune is immediately noticeable. (Approx. 10, 15, 20cm)
(Red) Fujino Yume 2024 750ml
(White) Koshu 2025 750ml | Iwaki Winery
Iwaki Winery is located on the hills of Yoshimamachi, Iwaki City. They offer the deep and astringent red "Fujino Yume" and the refreshingly acidic dry white "Koshu."
Craft Tomato Juice 500ml
Kraft Tomato Ketchup 150g | Wonder Farm
Wonder Farm is a tomato theme park. They serve additive-free tomato juice made with sunshine tomatoes and ketchup with a low salt content and a pronounced sweetness.
Mandarin Orange Juice 500ml | Hirono Town Promotion Corporation
Made with 100% mandarin oranges harvested in 2025 in Hirono Town, known as "the town that heralds spring to the east," this luxurious bottle allows you to enjoy the sweetness and refreshing acidity as is.
Chu-chu-Matabei Instant Drinking | Iwaki Takahashi x Shike Sake Brewery
A collaboration between Iwaki Takahashi and Shike Sake Brewery. This set includes a wooden masu cup and straw made from Iwaki cypress, and a bottle of Iwaki local sake, "Matabei Junmai Sake Iwakigo (300ml)."
pop-up event
"Fukushima Travel Map -2025 Winter Fukushima Time, Ocean Exploration [Iwaki/Hirono]"
"Fukushima Travel Map -2025 Winter Fukushima Time, Ocean Exploration [Iwaki/Hirono]"
- Event period
- Thursday, February 5, 2026 - Wednesday, February 18, 2026
- Holding store
- BEAMS JAPAN (Shinjuku) 1F
BEAMS JAPAN Kyoto
novelty
Customers who purchase "Fukushima Travel Map" products will receive an original sticker as a gift.
*Please note that the number of stickers is limited and distribution will end once they are gone.
"Fukushima Travel Map" original layered stamp
At the pop-up event, we will be offering stamps, which are one of the joys of travel. Please enjoy these colorful stamps as a memento of the event.
What is Fukushima Travel Map?
A record of a journey through the "present" of Fukushima, encountering its local climate, handicrafts, and people.
We will bring you a piece of travel that is unique to Fukushima, which will warm your heart when you touch it.
Official Instagram: @fukushima_tabi_map