Produced "MiCHiKO with BEAMS" with Takashima Chisako's sister Michiko

BEAMS produced the violin concert by violinist Chisako Takashima, as well as some of the merchandise sold on the special website.
The brand name, MiCHiKO with BEAMS, was born from a project on the Nippon Television program "Ichishu Meguri-te Shiranai BEAMS." This special project combines the brand sign "MiCHiKO," drawn by Takashima Chisako's sister, Michiko, who has Down syndrome, with the name "with BEAMS," reflecting BEAMS' support for her stance.
The lineup includes items that exude the warmth of art, such as T-shirts and hoodies that combine photos of the "LOVE RABBIT" stuffed animal created by Michiko, who works at an employment support facility, with inspirational words, as well as bags featuring an all-over pattern of "LOVE RABBIT" and Michiko's illustrations.
A portion of the proceeds from this project will be paid to the "Palette" artists who created the designs as fair compensation, and will be used to support the activities of people with Down syndrome. A portion will also be donated to the general incorporated association "Get in touch," which works to create a society where everyone can live their own lives.
The designs are easy to incorporate into everyday outfits, regardless of age or gender. Please take a look at them at the venue or on the special website. BEAMS will continue to support the activities of people with disabilities.