BEAMS JAPAN Miyajima will be selling Special order collection with Musubi no Musashi, a beloved soul food of Hiroshima, starting April 25th, 2026 (Saturday).

This collaboration came about because the culture of "musubi," which has been loved in the local area for many years, and BEAMS JAPAN 's desire to "showcase the charm of Japan" came together.

This project takes the icons and worldview of "Musubi no Musashi" as a base and translates them into products that are easy to incorporate into everyday life, offering a lineup that allows you to feel its charm more closely. It is designed to allow both tourists and locals to enjoy the charm of Hiroshima from a new perspective.

Furthermore, on the release date, April 25th (Saturday), we will also be holding a special sale at "Ura Marche," a regular event held at "BEAMS Hiroshima." This event is popular as a gathering place for local artisans and culture, and we hope that this collection will create new encounters and vibrancy at this event as well.

BEAMS JAPAN communicates the unique values and stories of each region through collaborations with local businesses and artisans.
This initiative is part of that effort, aiming to share the charm of Hiroshima with more people and contribute to the further revitalization of local communities.

*This product will only be available for purchase at "BEAMS JAPAN Miyajima" and at the "Ura Marche" event held at "BEAMS Hiroshima" on Saturday, April 25th. Please note that we do not accept reservations.