HAPPY OUTSIDE BEAMS presents "JOHNNIE WALKER BLONDE presents MAGIC HOUR CLUB," an experiential event to enjoy the magic hour at dusk, to be held at Harakado in Tokyu Plaza Harajuku on May 15th (Fri) and 16th (Sat).
2026.05.07
BEAMS' brand HAPPY OUTSIDE BEAMS, which promotes the joy of outdoor activities, and Johnnie Walker, the world's No. 1 Scotch whisky brand*1, have collaborated to create an experiential event, "JOHNNIE WALKER BLONDE presents MAGIC HOUR CLUB by HAPPY OUTSIDE BEAMS," which will be held on the rooftop terrace of "Harakado" at Tokyu Plaza Harajuku on May 15th (Fri) and 16th (Sat), 2026.
*1 Sales volume based on IMPACT DATABANK 2025
Johnnie Walker and BEAMS have collaborated twice before, using "BEAMS Men Shibuya" as the venue for a project based on the concept of a "bar in a clothing store."
For this third installment, we're collaborating to create a free-admission event that combines the "magic hour" when the sky turns orange with "outdoor activities," featuring "Johnnie Walker Blonde," the "whiskey for mixing" that debuted in April of this year.
With a can of Johnnie Walker Blonde in hand, mix your favorite clothes, your favorite friends, and your favorite activities. HAPPY OUTSIDE BEAMS, which proclaims the brand message "Let's go play outside!", proposes a new way to enjoy the outdoors right in the heart of the city.
At the venue, we will be offering original cocktails that highlight the characteristics of "Johnnie Walker Blonde," which has the least smokiness in the series and is bright and sweet, as well as "JOHNNIE BLONDE BEAMS MIX," which was created specifically for this event.
JOHNNIE BLONDE BEAMS MIX ¥600-
Johnny Blonde BEAMS Mix
A soft, sweet Johnnie Walker Blonde with the orange and peach scents characteristic of BEAMS.
A light and easy-to-drink blonde mix.
We've prepared activities and workshops unique to the <HAPPY OUTSIDE BEAMS > brand. From the magic hour at dusk, there will also be a magic show by a professional magician.
Additionally, a stamp rally will be held at the venue, open to everyone. Those who enjoy "Johnnie Walker Blonde" or participate in activities at the event venue will receive a special bandana as a gift.
In addition, there's a social media campaign where you can win a bottle of "Johnnie Walker Blonde" at the venue by posting a photo of the sky with a handheld photo frame shaped like "Johnnie Walker Blonde" on social media with the hashtag #JohnnieWalkerBlonde.
*The number of novelty items is limited.
We offer an experience where you can enjoy your own special time with all your senses.
Furthermore, in collaboration with restaurants (commonly known as Harajuku Central Shokudo) located within Tokyu Plaza Harajuku "Harakado," the event venue, you can enjoy drinks made with "Johnnie Walker Blonde" at seven restaurants from May 15th (Fri) to May 31st (Sun).
[Event overview]
Event Name: "JOHNNIE WALKER BLONDE presents MAGIC HOUR CLUB by HAPPY OUTSIDE BEAMS"
- Date and time
- 2026
Friday, May 15th, 15:00 - 22:00
May 16th (Sat) 12:00-20:00
- Venue
- Tokyu Plaza Harajuku "Harakado" 7th floor, room 701 and rooftop terrace (6-31-21 Jingumae, Shibuya-ku, Tokyo)
- Admission fee
- Free (drinks and some content are charged separately)
*Please note that some of the content may be changed depending on weather conditions.
*Drinking alcohol is prohibited by law for those under 20 years of age. Drinking is restricted to those 20 years of age and older.
*There is a possibility that media coverage will be conducted on the day of the event. Please note that any photos or videos taken may be used for publicity purposes.
[Major areas and content]
This event offers several activities that allow you to experience "Johnnie Walker Blonde" and outdoor fun.
MAGIC HOUR MIX BAR
Enjoy "Johnnie Walker Blonde," created specifically for mixing, in the "Magic Hour Mix," a free-style approach where you can enjoy it mixed with lemonade, orange juice, or other beverages. Its vibrant and smooth flavor is perfect for the magical hour at dusk.
OUTSIDE PLAY AREA
<HAPPY OUTSIDE BEAMS > presents an outdoor play space. It offers activities that can be enjoyed with friends and companions on a rooftop in the city.
MAGIC HOUR MAGIC
Starting during the magic hour at dusk, magician Tomoki will perform table-hopping style magic.
About Magician Tomoki
Magician Tomoki
At the age of 15, he was so impressed by a magician's performance he saw on television that he began to seriously study magic on his own. By the time he turned 20, he had honed his skills and started his career with street performances. In addition to table magic at restaurants and bars, he has also showcased his abilities in stage magic at corporate parties, weddings, and various events.
Currently, we perform at a wide range of events and corporate parties, and we are able to handle a variety of venues.
They are also very active on social media, with a total of 65,000 followers across TikTok, YouTube, and Instagram. Their total video views have exceeded 100 million, and they have garnered support from a wide range of generations.
Specializing in interactive performances that allow audience participation and "experience" the wonder, they create excitement in the venue with magic that instantly livens up the atmosphere.
[About the SNS Campaign]
At the venue, we'll be running a campaign where you can win a bottle of "Johnnie Walker Blonde" by sharing your magic hour memories.
How to participate:
① Use a special photo frame shaped like a bottle of "Johnnie Walker Blonde" that was set up at the venue to take a picture of the magic hour sky.
② Post a photo on Instagram or X with the specified hashtag "#JohnnyWalkerBlonde".
③ Show your post screen to the venue staff to enter a capsule toy raffle.
Perks:
Prize A: One bottle of "Johnnie Walker Blonde"
Prize B: One drink ticket usable at participating restaurants within Harakado Harajuku Central Shokudo until May 31st (Sunday).
Prize C: Event-exclusive original sticker
*Drinking alcohol is prohibited by law for those under 20 years of age. Participation is limited to those 20 years of age or older.
*Please note that the number of novelty items is limited.
■ About Johnnie Walker Blonde
Johnnie Walker Blonde was born from the blending team's desire to "deliver a new Scotch," creating a "whisky for mixing." While retaining the depth of Scotch, it's a lighter, fruitier, sweeter, and smoother Scotch whisky that can be enjoyed more casually and freely.