GELCHOP designed the cash register counter for < TOKYO CULTUART by BEAMS >.
2026.05.15
In April 2026, TOKYO CULTUART by BEAMS celebrated its 10th anniversary when it opened on the 4th floor of BEAMS JAPAN (Shinjuku).
To commemorate this, the cash register counter created by the 3D modeling group "GELCHOP" for "TOKYO CULTUART by BEAMS" was unveiled on Friday, May 15th, coinciding with the store's opening.
The blue tarpaulin wall labeled "KRAFT PUNK," which is essential for expressing the label's worldview, and the symbolic store fixtures that boldly utilize a light truck, are also works that GELCHOP has created in the past.
This milestone year saw the long-awaited commissioning of a new cash register counter. The kiosk-like counter now displays archive soft vinyl figures and other items, transforming it into a special spot that concludes the unique shopping experience offered by TOKYO CULTUART by BEAMS.
Please come and see it in person at our store.
Comment from GELCHOP
Congratulations on BEAMS 50th anniversary and BEAMS JAPAN 10th anniversary!
I'm truly grateful to Mr. Nagai, the founder of TOKYO CULTUART by BEAMS, and Mr. Ishikawa, our advisor who has since moved far away, and to my seniors who actually let me do things like, "Let's bring a beat-up pickup truck into the store and build a shed out of a blue tarp!" I was severely scolded if I said anything that was too obvious.
When TOKYO CULTUART by BEAMS started, I think it was around the time the iPhone had just been released, and there weren't many places where people doing unconventional things could get their moment in the spotlight. Artists, craftspeople, manga artists, designers, skaters, factory workers—regardless of genre, interesting things were interesting, and they were all displayed with the same value on a level playing field. It was a "CULT," "CULTURE," and "ART" kind of place, truly a pioneering store for its time.
Is there any other place as wonderful as this, where eccentric, oddball, and cultural figures from various generations and cultures gather with such high energy, just as they always have?
They say the singularity is coming soon, so let's all become even more buggy.
GELCHOP Morikawa
GELCHOP
Ryota Morikawa, Tetsuya Ozawa, and Reisuke Kobayashi are a 3D modeling group run by three people who love crafting. The counter installed this time was created in collaboration with their woodworking partner, petalworks (Tsutsumi Brothers).
@gelchop
