Max Mara, a pioneering ready-to-wear luxury brand founded in Italy, is holding its first ever "More Variation" event.

Founded in Italy in 1951, Max Max Mara is a pioneering luxury brand in ready-to-wear fashion. Through high-quality products that combine craftsmanship and innovation, it continues to advocate for the empowerment of women around the world.

We are pleased to announce that we will be holding the first-ever event for this brand, which has been carried by EFFE BEAMS EFFE BEAMS for many years, at BEAMS HOUSE Roppongi.

The lineup includes items from Max Mara, which exudes a luxurious yet practical fashion sense. In addition, this event will feature a special collection from 'S Max Mara Mara, which, under the theme of "DESIGN FOR EASY LIVING," combines modern details with traditional tailoring and functionality.

Please enjoy our items, which boast timeless designs unaffected by trends and the finest quality materials.