Toyota Crown "COOL or HOT?" An event will be held to introduce Japan's proud luxury car "Crown"

The ``Crown'' is a purely domestic passenger car that has been refined while pursuing Japanese roads. This car can be said to be the origin of Toyota Motor Corporation (hereinafter referred to as Toyota), and it made the dream of ``driving cars made by Japanese people on Japanese roads'' come true. We are currently holding an event on the 1st floor BEAMS JAPAN featuring Crown, which has continued to be loved by many people and has evolved over the 60 years since its creation in 1955. In conjunction with the campaign "COOL or HOT?" currently being carried out by Toyota at Toyota stores (*1) nationwide, Crown's challenges continue, including panel displays of special edition cars and videos of behind-the-scenes stories about the development of special edition cars. Introducing the history of innovation. In addition, at the venue, you can enjoy taking photos and printing photos at the dedicated booth of "snSnap", a service that allows you to print photos posted on SNS (*2) with specified hashtags.

In addition, we have selected the Toyota Crown "COOL or HOT?" original novelty distributed at Toyota stores nationwide from the perspective of BEAMS JAPAN. These are 3 items from Japan that are suitable for luxury cars that Japan is proud of.

novelty