New brand from BEAMS

On Friday, October 6, 2017, BEAMS' new brand < BEAMS COUTURE BEAMS COUTURE > will debut.

< BEAMS COUTURE > is a brand that uses handmade remake techniques to revive dead stock original products stored in BEAMS warehouses into pieces with new value. It's as if a piece of clothing that was once sleeping in the back of a drawer has been given a new lease of life and reborn as a beloved item. Using a mix of old clothes and ribbons, each item is carefully handcrafted and "upcycled" to create a one-of-a-kind, one-of-a-kind item.
We also actively collaborate with creators and brands from various genres, aiming to become a place where new ideas and energy are born.

“You can find your own special piece.”

< BEAMS COUTURE > uses the magic of handicrafts to send a message about the joy of wearing clothes.

“BEAMS JAPAN” will be holding POP UP SHOP from October 6th (Friday) to October 31st (Tuesday) to coincide with the debut. Please come and visit us for this opportunity to fully enjoy the world view of this new brand.