< BEAMS COUTURE > goes on tour for the first time! A pop-up shop with collaboration items will be held
2018.03.28
BEAMS COUTURE BEAMS COUTURE in the fall/winter season of 2017. This is a brand that uses handmade remake techniques to revive dead stock original products that remain in BEAMS warehouse into pieces with new value. Using a mix of old clothes and ribbons, each item is carefully handcrafted and "upcycled" to create a one-of-a-kind, one-of-a-kind item.
In addition to upcycled items, we also actively collaborate with creators and brands from various genres, aiming to become a place where new ideas and energy are born.
Normally, it is only available at "BEAMS JAPAN" in Shinjuku, but for a limited time, pop-up shops will be opened at "BEAMS Hiroshima" and "BEAMS Street Umeda". This is a rare opportunity to find your favorite piece from the collection, each piece of which is unique.
On the first day of each store's event, Mizukami, the brand's designer, will be at the store to introduce the products. In addition, Akiko Nagai, owner of the vintage shop “Lochie” in Harajuku, Tokyo, will also be opening a shop at “BEAMS Street Umeda.”
Please visit our store and enjoy the magic of < BEAMS COUTURE >'s handicrafts.
Special Items
<Lochie × BEAMS COUTURE >
``Lochie'' is a vintage shop located in Harajuku with the concept of ``a closet for cute women.''
We travel to Europe, America, and other countries around the world, mainly selecting high-quality and sophisticated vintage items from the 1940s and 1950s. We also have a reputation for original items such as lingerie, hair accessories, and linen sprays that are not only cute but also functional. Introducing a one-of-a-kind couture collection based on Lochie's vintage items, featuring sequin embroidery and bouquet-patterned ribbon prints.
@yourlochie
<curios × BEAMS COUTURE >
Curios is a vintage curation shop run by stylist Nao Koyabu and shoe designer Mick Wheel of F-Troupe, and sells antique dresses and costumes from the 18th century to the 1930s purchased in London and Paris. We have a variety of unique items such as.
This time, artist Pettit Mellor, who handles the styling for all of Nao Koyabu's music videos, selects her favorite phrases from her own lyrics. We have created a special collection of vintage "curios" items with hand embroidery.
@curios_tokyo
< HELLO KITTY × BEAMS COUTURE >
“Seamstress Kitty” was drawn by Hello Kitty designer Yuko Yamaguchi for < BEAMS COUTURE >. This is a special series only available at BEAMS COUTURE, with the adorable hand-sewn trademark ribbon.
Basque shirts, polo shirts, and sacoches are also available, including a new pattern of "Seamstress Kitty's Needle Mountain" that was popular last season. In addition to the Seamstress Kitty series, we also have a new lineup with vintage T-shirts fully embroidered with Hello Kitty.
- Event period
- April 6th (Friday) – April 15th (Sunday), 2018
- Holding store
- BEAMS Hiroshima
- Event period
- April 27th (Friday) – May 6th (Sunday), 2018
- Holding store
- BEAMS Street Umeda
Brand site:http://www.beams.co.jp/special/beamscouture/
Official Instagram:@beams_couture