We live in an age where we can freely connect with things, events, and people. That is why BEAMS is particular about how you encounter things. Because we know better than anyone how important those moments of encounter that pique your curiosity are. The observation skills to capture the signs of change. The ability to select things backed by experience. The entertainment skills to create the "so that's how it goes." Utilizing all the strengths that BEAMS has, each and every staff member performs at their best to create the experience of an "encounter." Art, fashion, culture. BEAMS LIFE is an experiential select shop that stimulates the five senses by fusing every genre.